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Chief Marketer Staff

  • News Briefs

    GUESS, INC: has formed a new licensing agreement with Marc Fisher LLC to that calls to develop, manufacture and distribute athletic and fashion footwear under the Guess? trademark in the U.S. and select countries. The new footwear line is expected to …

  • Agencies

    Can You Afford to Rent Your List?

    Are you sitting on untapped cash? Would you like to leverage the equity you

  • Agencies

    To Boost Acquisitions, Insert Here

    Insert media is all the rage now. It’s not new, and in fact has seemingly been around forever. It used to be called “Alternative Media” and probably it was called something before that. Basically, it means every direct response opportunity that is not solo direct mail, space advertising, broadcast/cable, or the Internet.

  • Agencies

    Small Travel Agents Score Home Port Advantage

    Research has shown that the most stressful part of an ocean cruise for most landlubbers isn

  • Agencies

    Channel Conflicts A Sour Note for Music Publisher

    You may not sell guitar picks or pocket banjo tuners in your business, but if you deal with a network of resellers to market your merchandise, chances are you’ll empathize with the plight of Lee “Drew” Andrews, editor and Web marketing vice president at Mel Bay Publications.

  • CGI Acquires MarketSmart Advertising for $3 Million

    CGI Holding Corp. has acquired MarketSmart Advertising Inc., Rightstuff, Inc. d/b/a Bright Idea Studio, and Checkup Marketing, Inc. for $3 million and 1 million shares of its restricted common stock.

  • IBuyDigital.com Files for an IPO

    IBuyDigital.com of Brooklyn, N.Y., has filed an initial public offering to sell up to 4 million shares of common stock.

  • PA Sues Telemarketer for No-Call Violations

    Pennsylvania Attorney General Jerry Pappetto has filed suit against a Pike County businessman and his home security company for allegedly contacting consumers at home and falsely claiming an affiliation with General Electric and local police departments

  • EROI Promotes Three

    EROI Inc., has promoted three employees to management positions

  • List and Database News

    Mailing list availabilities.