Chief Marketer Staff

• Agencies

  Starbucks Sweeps Adds Dollars to Continuity Cards

  Starbucks Corp. juices its continuity card with a sweepstakes dangling high-end travel prize. The Starbucks Connects You with Culture sweepstakes lets the grand-prize winner chose a trip for two to Paris, New York City or Napa Valley, CA. Fifty …

• Rebates Boost Shopper Spending: Study

  Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp.

• Live from NRF: Getting Emotional About Branding

  “Why do people do what they do? I don’t believe what they say,” psychiatrist and author Dr. Clotaire Rapaille told attendees who packed a hall Tuesday morning in New York’s Javits Center as part of the National Retail Federation’s 94th Annual Convention and Expo.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …

• Kraft Shifts Kids’ Marketing

  Kraft Foods will stop advertising its less-healthy products to kids six to 11 as it shifts marketing strategy to highlight healthier foods. Kraft will phase out TV, print and radio for brands that don’t meet its “better-for-you” nutritional criteria, …

• Agencies

  Food Network Promotes Iron Chef America Series Via Contest

  Food Network is letting viewers in on the action as part of its new primetime series, Iron Chef America, offering several interactive components and a watch-and-win contest. Viewers can sign on to Foodnetwork.com to vote on winners and judge chefs …

• Disney, Georgia-Pacific to Partner

  As part of a new 10-year partnership, the Walt Disney Co. will feature paper products by Atlanta-based Georgia-Pacific Corp. at its theme parks and resorts in Florida and California. The deal, announced Friday in New York City, includes marketing and …

• Agencies

  NBA and Scholastic Running In-School Contest

  The National Basketball Association and global children’s publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The …

• NBC Universal, Volkswagen Sign Deal

  NBC Universal has signed a multi-year marketing agreement with Volkswagen that will feature VW brand products and promotions in company films, DVDs and theme parks. As part of the deal, Volkswagen plans to build brand awareness using a variety of NBC’s …

• Hilton Teams With Bally Total Fitness

  Hilton Hotels & Resorts has signed an exclusive agreement with Bally Total Fitness to provide hotel guests with access to more than 5,000 certified personal trainers at Hilton or Bally Total Fitness locations in major cities throughout North America. In …