Chief Marketer Staff, Author at Chief Marketer

Sesame Workshop, Turner Partner for India Show

Sesame Workshop will soon team up with Turner International India to produce Sesame India, a new series targeting 157 million children under 6 in India. The new series by Turner’s Cartoon Network and POGO marks Sesame Workshop’s first entry into India …

Agencies

Rebates Boost Shopper Spending: Study

Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp. Vesdia’s four national programs give rebates to members when they buy participating brands or use a program credit card. …

Agencies

Employee Retention Only Half a Focus: Survey

Chalk it up to the improving job market, but only half of advertising and marketing executives are concerned with employee retention, according to a survey conducted last month by The Creative Group. The survey asked advertising and marketing executives …

Agencies

Truth Orange Hitting the Slopes

Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, …

Agencies

ABC Tour Touts New Shows

ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played …

Stater Bros. Sponsoring Busch Series Race

Stater Bros. Supermarkets and partners Pepsi, Frito-Lay, Gatorade and Tropicana, have signed a letter of intent to be the title sponsor of the Stater Bros. 300 NASCAR Busch Series race at California Speedway in Fontana, CA. The sponsorship agreement …

Agencies

McDonald’s Corp. Unveils Gift Card

McDonald’s Corp. has introduced a new gift card, a pre-paid card that gives consumers a new gift giving and shopping option. Consumers can load the cards with funds of $5, $10, $25 and $50. The gift cards can be purchased in-store or through …

Agencies

PromoShop Hires Director Supplier Relations

PromoShop has hired Kim Bakalyar as director of supplier relations, a new post for the romotional products distribution firm. Bakalyar will oversee PromoShop’s new supplier relations program. She had been director of vendor relations at Jack Nadel, San …

Office Depot Turns To The Marketing Arm for NASCAR

Office supply retailer Office Depot plans work with The Marketing Arm to handle its new sports sponsorship platform featuring NASCAR. The Marketing Arm, Dallas, handled Office Depot’s previous 2004 Athens Olympics sponsorship. Elements of the …

Agencies

P&I Postscripts

HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be …