Chief Marketer Staff, Author at Chief Marketer

List and Database News

ALC Data Management has assumed management of the Human Rights Campaign donor file, a lesbian and gay civil rights group. The file consists of 191,444 donors who gave a $55 average contribution. Direct mail is the source.

Agencies

Burger King Sweeps Brings Apprentice Task to Consumers

Burger King Corp. is taking fans of NBC’s The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a …

Agencies

P&G Tunes Up Scentstories with Twain, Tackles Hotels

Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania’s Wishes for Spring, …

Warner Bros. Strikes Licensing Deals

Warner Bros. Consumer Products has formed licensing deals with Funrise Toy Corp. to release a variety of products based on the upcoming film release of Charlie and the Chocolate Factory. Charlie and company on a chocolate factory tour As part of the …

Eddie Bauer Taps Makuen as VP-Marketing

Eddie Bauer, Inc. hired David Makuen as VP-marketing, a new post at the apparel retailer. The position took effect Jan. 18. Eddie Bauer created two positions—VP-marketing and VP-direct—to replace Chief Marketing Officer Engle Saez, who resigned in March …

Draft Taps Tison for Paris

Draft has named Joelle Tison managing director of its Paris office. Tison replaces Didier Stora, who leaves at the end of a three-year contract to integrate several agencies that Draft bought in France. The change is effective immediately. Joelle Tison …

LLKFB Promotes Babcock, Hires Finkel

David Finkel Direct-marketing agency LLKFB has shuffled its management team, putting co-founder Loreen Babcock at the helm and adding industry veteran David Finkel. Babcock takes the role of chairman-CEO; she had been president of the Omnicom-owned …

News Briefs

NIKE, INC.: will launch a new line of clothing for women called “Gym Rhythms.” The fitness dance collection, which will include apparel and footwear, is specially designed for a dancer’s quick moves. The new line will be available in February. In …

Agencies

Cingular, Sony Ericsson Sweep Searches For Hip Hop Star

So you say you want to be the next hip hop star? Cingular Wireless, Sony Ericsson and Sony Urban Music are searching for the next up and coming star, offering one grand-prize winner the chance to record a mobile ringtone and win a new car. Unsigned …

Agencies

Newcastle Brown Ale Sends Street Teams out Sampling

Imported beer maker Newcastle Brown Ale is set to start a grassroots “edutainment” campaign to get the word out about the brands. Three-person street teams, called “Ale Blazers” will visit local bars around the country offering product samples and …