Author

Chief Marketer Staff

  • List and Database News

    Marketing lists for the direct response industry

  • Microsoft Creates Integrated Marketing Group

    Microsoft announced the creation of a new global marketing communications group yesterday, a move John Kahan, general manager of Microsoft’s global relationship marketing group, called a “natural next step” for the company.

  • DMA Unveils Its New Strategic Plan

    The Direct Marketing Association is finally going to do what its members do — that is, market to different customer segments.

  • FTC Obtains $106 Million Judgment and Telemarketing Ban

    The Federal Trade Commission has obtained a $106 million judgment in the U.S. District Court for the Western District of Texas, Waco Texas TX, involving an advance-fee credit card telemarketing scheme.

  • Specialized Fundraising Services Founded by Listworks Veterans

    Specialized Fundraising Services Inc., a new list brokerage and management firm based in Spartanburg, SC, was founded yesterday by Frank Quaranta, a former vice president of Listworks Corp., and Lisa Greene, who until recently worked as an independent contractor for Listworks.

  • Agencies

    DM Pharmacy Launched by Promotech

    Promotech, a direct marketing support division of Ventiv Health Inc., based in Somerset, NJ, has launched a mail order and Internet pharmacy services division.

  • Agencies

    DMA Circ Council Names Gursha to Hall of Fame

    The Direct Marketing Association Circulation Council has named Rob Gursha, president of Time Inc. Home Entertainment, to its Hall of Fame. He will be honored during the DMA’s Circulation Day on Feb. 1 at the New York Marriott Marquis.

  • UPS and Canada Post Embroiled in NAFTA Dispute

    A challenge to the North American Free Trade Agreement involving Canada Post got started in an Ontario court Monday, with plaintiffs arguing they are trying to protect Canada’s public services, according to wire service reports.

  • Wientzen Joins Datagence Board

    Datagence Inc., an alternative media service provider, has named H. Robert Wientzen, former CEO of the Direct Marketing Association, to its board of directors. Wientzen will help the firm’s growth, and will work with its management team on products, services and acquisitions.

  • People in the News

    William Nethercote was appointed COO for the direct marketing services firm W.A. Wilde Co. based in Holliston, MA. Nethercote was formerly the senior vice president and general manager at Protocol Integrated Direct Marketing.