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Chief Marketer Staff

  • Aaron Walton Promotes Two, Hires One

    Aaron Walton Entertainment promoted Sophia Honoré Taylor and Geoff Thomas to VP-account services for the entertainment-marketing agency. Sophia                Geoff   Honoré Taylor        Thomas        Honoré Taylor is credited with turning …

  • FTC Issues Final Rules Regarding Prescreened Offers

    The Federal Trade Commission has issued a series of rulings regarding offerings of prescreened solicitations for credit or insurance. The final rules are effective Aug. 1.

  • Nonprofit Readership Rates Go Up: Vertis

    Americans are in a giving mood, judging by the results of a new study from Vertis.

    Roughly 59% of those surveyed have responded to direct mail from charities or nonprofit groups last year, a 6% increase over 2003. And the most admirable people are those from Generation Y (1977-94), 73% of whom responded to a fundraising solicitation.

  • Cataloger, Online Marketer Eziba to Liquidate Holdings: Reports

    Eziba, a direct marketer that specialized in crafts made by third-world artisans, will liquidate its assets, according to the North Adams Transcript, a Massachusetts newspaper.

  • College Partnership Acquires Vision Direct Marketing

    College Partnership Inc has acquired Waldrop Enterprises Inc., which does business as Vision Direct Marketing. The purchase price was $2.81 million with an issuance of 2.2 million shares of preferred stock.

  • Income, Revenue Up for Gift Retailer RedEnvelope

    RedEnvelope Inc., reported net income of $2.8 million during its fiscal third quarter, up from $1.2 million a year ago. The company

  • Noritsu, MailersClub.com Create CoMailer

    Noritsu, a photo processing and digital imaging systems firm, has inked an agreement with MailersClub.com, a Web-based direct mail firm.

  • Search Firm Kanoodle Promotes Podell to CEO

    Kanoodle, a service that provides sponsored links to search engine results, has named Lance Podell, its president, to chief executive officer, effective immediately.

  • News Briefs

    PEPSICO: is launching its Smart Spot program in Canada. The logo will appear on its Diet Pepsi, Tropicana, Quaker, Gatorade and Baked! Lay’s brands. Pepsi debuted the program in the U.S. last summer. …

  • Letters to the Editor

    Letters regarding the Loose Cannon column entitled “Goodbye, Southland Viewers”