Chief Marketer Staff

• Adidas Salomon Wins Sponsorship of 2008 Olympics

  Adidas Salomon-AG has won the sponsorship rights to the 2008 Olympics as the official sportswear partner. The German sneaker giant will outfit the staff, volunteers and technical officials of the Beijing Games, as well as the Bejing 2008 Paralympic …

• Qwest to Sponsor U.S. Speedskating in 2006 Winter Games

  Qwest Communications International, Inc. will serve as a gold-level sponsor of the U.S. Speedskating team through the 2006 Winter Olympic Games in Turin, Italy. As part of the arrangement, Qwest will provide team members with the company’s wireless, …

• Mr. Potato Head Making NBA Debut

  Mr. Potato Head Sports Spud hopes to make a slam dunk in his NBA debut Mr. Potato Head is making his NBA Debut—as a promotional giveaway to the first 5,000 fans attending tonight’s Detroit Pistons game in Auburn Hills, MI. The Mr. Potato Head Sports …

• Volvo Signs Deal with Burton Snowboards

  Burton Snowboards and Volvo Cars of North America, the primary sponsor of the U.S. Open Snowboarding Championships, have signed a three-year deal for Volvo to sponsor and display automobiles at Burton’s North American snowboard events. Volvo will be …

• Three Ink NASCAR Team Sponsorship Deals

  Dollar General, AAA and Jim Beam Bourbon all signed deals last week to sponsor NASCAR racing teams for the upcoming season. Goodlettsville, TN-based deep discounter Dollar General signed on to sponsor Randy LaJoie’s No. 34 car in the Busch Series, which …

• Agencies

  HBO Promotes Lackawanna Sweeps

  In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented …

• Vonage Joins National Lacrosse League

  Broadband phone service provider Vonage has signed on as a sponsor of the National Lacrosse League, and has been named the Official Phone Sponsor of the circuit. As a corporate partner of the league, Vonage will have a presence in the NLL arenas and on …

• Agencies

  Primedia Launches Automotive Series

  Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a …

• Siegel & Gale Names Manduke President

  Branding agency Siegel & Gale this week promoted Noah Manduke to president-COO, a new position at the Omnicom-owned agency. Manduke had been managing director of the agency’s Los Angeles office and is credited with tripling its billings by bringing in …

• Yormark Leaves NASCAR for NBA

  Nets Sports & Entertainment, LLC has hired NASCAR VP-corporate sponsorships Brett Yormark as its new president & CEO. Yormark will lead the business and marketing operations of Nets Sports & Entertainment, the Net’s parent company. His role includes …