Chief Marketer Staff, Author at Chief Marketer

Kraft Sales Up for 2004

Kraft Foods’ net revenues rose 5.5% to $32.2 billion for 2004, due to increased marketing, new products and price hikes to offset higher commodity costs. Kraft added $500 million to $600 million for consumer marketing and price adjustments (“price gap …

Agencies

Dove Taps Wilma Flintstone and Others to Introduce Styling Aids

Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …

ANC Succeeds With In-Game Concert Promo

ANC Sports Enterprises said its first “concert within a game” promotion with an NBA team was a success, and that it plans to run the promotion with other NBA franchises. Purchase, NY-based ANC Sports designed the “concert within a game” program to …

Agencies

Loews’ Sweep Shares Celebrity Fortune

Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your …

USBL Signs Content Agreement With International Sports and Media Group

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME’s proprietary SMS technology. ISME will target sports and entertainment brands creating a …

FTC Issues Final Rules Regarding Prescreened Offers

(Direct Newsline)—The Federal Trade Commission has issued a series of rulings regarding offerings of prescreened solicitations for credit or insurance. The final rules are effective Aug. 1. The final rulings primarily affect the language and …

News Briefs

FIRESIDE: is looking for a title sponsor for its May 2005 launch of Boomerang Nation: How to Survive Living With Your Parents and national contest. Author Elina Furman is seeking sponsorship of a national book tour and contest in which consumers 18 to …

Agencies

Live from ANA: McDonald’s Changes Approach from Marketing to Entertaining

Several years ago McDonald’s Corp. faced up to some tough facts. The company had lost its way. It had taken its eye off the customer and people looked at the brand as old-fashioned and out of date. Big Mac faced a huge challenge: making the McDonald …

Super Bowl Ads Don’t Float All Brands: Survey

Frito-Lay and Pepsi will get the most bang for their Super Bowl ad bucks this year. Branding consultancy Brand Keys surveyed 1,100 consumers who plan to watch the game to gauge fans’ likely response to seeing specific brands’ ads before, during and …

Agencies

CPA Game Turns Students into Detectives

College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors …