Author

Chief Marketer Staff

  • Causes and their effects

    The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached

  • Xtra: Excerpts from our e-newsletter

    1/19 The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories.

  • A Feel for the Neighborhood

    PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

  • Broker Home From Thailand

    After experiencing four Florida hurricanes in 2004, list broker Marti Berkowitz was on her first vacation in eight years at Chiang Ma, Thailand last December

  • DIRECT listline

    NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

  • Lots to Shout About From Our Silent Auction

    Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

  • Brands on Break: Reapply Often

    You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light

  • Jayme Wins Again

    A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,

  • eBay Store Gives Toy Rocket a Boost

    If your online store offered Freddy Krueger dolls in three flavors regular, bloody and extra bloody you’d think the world would beat a path to your URL.

  • Cooking Light Increases Readership

    What’s more satisfying to Cooking Light magazine’s management than low-fat teriyaki stir fry with jasmine rice? The recipe for that same dish being delivered