Chief Marketer Staff

• Creative Showcase

  CLIENT Vermont Department of Health AGENCY Kelliher Samets Volk, Burlington, VT The Tobacco Control team at the Vermont Health Department wanted a low-cost

• Agencies

  Music Premiums Top Charts

  Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

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  McHugh Reintroduces Postal Reform

  Mailing industry groups were generally pleased that Rep. John McHugh reintroduced his stalled postal reform bill at the opening session of the 109th Congress

• A Feel for the Neighborhood

  PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

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  An Insert Media Primer

  For 2005, more than a billion insert media placements are available in package shipments, blow-ins, bind-ins, co-ops, shared mail and even envelope advertising.

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  DIRECT listline

  NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

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  Lots to Shout About From Our Silent Auction

  Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

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  Software Firm Gets 1,500 Leads

  Australian software company Integrated Research Pty. Ltd. created more than 1,500 leads for its new product line thanks to an electronic marketing campaign

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  Brands on Break: Reapply Often

  You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light

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  Blueprint for Success

  This is the second installment of a three-part series on the fundamentals of a successful database marketing program. The first, Getting Ready, appeared