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Chief Marketer Staff

  • ANA Asks FCC to Reconsider New Children’s Ad Rules

    Three prominent advertising associations have asked the Federal Communications Commission to reconsider rules that could have a negative impact on advertising in children’s programming.

  • Heineken Taps Latino Sports Marketing for Major Soccer Tournament

    Heineken USA, and its Tecate beer brand, has named Latino Sports Marketing to manage and execute a major U.S. Hispanic amateur soccer tournament it is sponsoring that begins this month. The Copa Tecate tournament, now in its fifth year, takes place in …

  • Canadian Investors Acquire Specialty Catalog Corp.

    Specialty Catalog Corp. a direct marketer of wigs for women, has been acquired for an undisclosed sum, by EdgeStone Capital Partners, a private equity investment fund based in Toronto, Canada.

  • Draft Taps Roggow

    Catherine Roggow Draft, Chicago, has hired Catherine Roggow as VP-account director, a new post servicing pharmaceutical accounts. Roggow had been account director at Glen Eagle Marketing, Mount Crawford, VA, overseeing that agency’s work for ConAgra …

  • News Briefs

    PEPSICO, INC.: will introduce two lime-flavored carbonated soft drinks to compete with a similar beverage from Coca-Cola. Pepsi Lime and Diet Pepsi Lime will debut in April or May. Coca-Cola launched Diet Coke with Lime early last year. COCA-COLA: will …

  • Monster Upgrades Software to Improve Targeting

    Maynard, MA-based Monster Worldwide aims to improve its market timing with personalized e-mail offers and Web site promotions with new Affinium predictive analysis and campaign management software recently acquired from Unica Corp. of Waltham, MA.

  • Baby Boomers Respond Best to Retail Traffic Builder Mail

    A new study of the impact of direct mail on retail sales, conducted by the Baltimore market research firm Vertis, indicates that 24% of all adults who read a direct mail piece sent by a retailer actually visit the store within 90 days.

  • Media Source Solutions Buys Its Service Bureau

    Media Source Solutions, a list management and brokerage firm with headquarters in Novato, CA, has acquired Clockwork Data, a data service bureau and e-mail deployment firm based in Miami. The amount of this all cash transaction was not disclosed.

  • People in the News

    Ken Dec was named chief marketing officer at PreVision, a Lincoln, MA-based direct marketing agency. Dec previously oversaw strategy and business development for the VIA Group.

  • Short Cuts

    The Westport, CT-based agency Crossbow Group has been chosen by Weekly Reader Corp. to develop direct marketing, Internet, trade show and other advertising promotions. Weekly Reader is part of the educational publishing firm WRC Media Inc.