Chief Marketer Staff

• Agencies

  CLARIFICATION

  A story on Integrated Research’s electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target’s

• Agencies

  Winning Combination

  The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

• Agencies

  Multichannel Treatment

  Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is

• Agencies

  E-mail List Auditing Service Planned

  Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant

• Agencies

  Appleseed’s Profiles Kate

  A research study of 800 women over age 50 last year helped clothing cataloger Appleseed’s create a profile of its customer base: A baby boomer woman it’s

• Agencies

  Sojourners Uses E-mail to Create a Best-seller

  Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God’s

• Red Fish, Blue Fish

  But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

• Partnering for Points

  Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

• Part of the Whole

  Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

• Agencies

  Rewriting Placement History

  Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses