Chief Marketer Staff
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Agencies
letters to the editor
NO REWARDS, THANK YOU I am making copies of Herschell Gordon Lewis’ column (Curmudgeon-at-Large, January) and returning them in the postpaid envelopes
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Agencies
A Cataloger’s Guide to Blogs and Wikis
Blogging already is old news and you haven’t even started yet; the latest buzzword is Not really sure what either term means and what they possibly could
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Legislation Proposed to Publicize Start Times of Ads in Theaters
Think you have a captive audience for that promotion planned to run prior to the start of Be Cool? Think again. A Connecticut legislator has proposed
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Red Fish, Blue Fish
But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data
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Part of the Whole
Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled
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Agencies
Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency
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Agencies
Will You Just Stand By and Watch?
OK, I’m not embarrassed to admit that there are aspects of the postal world that are less than enthralling. Some, in fact, are downright mind-numbing.
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Agencies
CLARIFICATION
A story on Integrated Research’s electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target’s
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Agencies
Rewriting Placement History
Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses