Chief Marketer Staff

• Agencies

  Blue’s Clues

  I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose

• Agencies

  FreeExcept for Additional Charges

  We’ve recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously.

• Agencies

  Multichannel Treatment

  Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is

• Agencies

  E-mail List Auditing Service Planned

  Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant

• Agencies

  Restoration Hardware Restores Itself

  Restoration Hardware is looking forward to a year of profitability after spending four years repositioning the brand. The company opened its first store

• PROMO Xtra

  Excerpts from our e-newsletter 2/10 Donny Deutsch and his ad agency play a big role in tonight’s The Apprentice, as the teams are challenged to create

• Agencies

  Sojourners Uses E-mail to Create a Best-seller

  Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God’s

• Partnering for Points

  Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

• Agencies

  Oh, Those Little White Envelopes

  Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial

• Agencies

  Vocus Switches to DM, Triples Leads

  A Maryland-based provider of public relations management software generated three times more leads than before by switching to a nearly all-direct marketing