Chief Marketer Staff

• Agencies

  United They Stand

  Married couples will tell you it can be a challenge managing a relationship with one person. But imagine if there were 299,998 more folks in the equation.

• Agencies

  Appleseed’s Profiles Kate

  A research study of 800 women over age 50 last year helped clothing cataloger Appleseed’s create a profile of its customer base: A baby boomer woman it’s

• Agencies

  The Kenny Rogers School of SEM

  When Michael Sack wants analogies to describe the search marketing industry, he reaches out to Wall Street or Las Vegas: Both places where they take money

• Agencies

  A Cataloger’s Guide to Blogs and Wikis

  Blogging already is old news and you haven’t even started yet; the latest buzzword is Not really sure what either term means and what they possibly could

• Agencies

  letters to the editor

  NO REWARDS, THANK YOU I am making copies of Herschell Gordon Lewis’ column (Curmudgeon-at-Large, January) and returning them in the postpaid envelopes

• Agencies

  Will You Just Stand By and Watch?

  OK, I’m not embarrassed to admit that there are aspects of the postal world that are less than enthralling. Some, in fact, are downright mind-numbing.

• Agencies

  High Flyer

  In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

• Pecking Order

  To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely

• Client side

  Scholastic Entertainment, New York City, hired Katherine Benson as director-national TV sponsorship sales, a newly created position. Los Angeles, CA-based

• Agencies

  E-mail List Auditing Service Planned

  Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant