Chief Marketer Staff
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Multichannel Treatment
Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is
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Appleseed’s Profiles Kate
A research study of 800 women over age 50 last year helped clothing cataloger Appleseed’s create a profile of its customer base: A baby boomer woman it’s
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Winning Combination
The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing
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Legislation Proposed to Publicize Start Times of Ads in Theaters
Think you have a captive audience for that promotion planned to run prior to the start of Be Cool? Think again. A Connecticut legislator has proposed
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Sojourners Uses E-mail to Create a Best-seller
Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God’s
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Making Contact
This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and
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Getting to Know Them
When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which
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Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency
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Blue’s Clues
I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose