Chief Marketer Staff
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Cornerstone Brands Sold to IAC
IAC/Interactive Corp. is buying Cornerstone Brands.
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Frito-Lay Adds $100 Million-Plus for Online and Offline Ads
Frito-Lay will more than double its marketing spending
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Millard Survey Shows Online Holiday Cheer
Online shoppers got some of what they wanted for Christmas in 2004
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List and Database News
African American Contributors to AICR This file contains 6.253 last-12-month direct-mail-sold donors to this health charity. Selections: Amount donated, gender, royalty fee, state/ SCF/ZIP Price: $75/M Contact: RMI Direct Marketing Inc., 203-825-4634 …
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Agencies
High Flyer
In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom
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Act on Transaction
THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don’t know which half. Retailers
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Agencies
Making Contact
This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and
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Agencies
Getting to Know Them
When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which
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Agencies
Blue’s Clues
I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose