Chief Marketer Staff

• Cornerstone Brands Sold to IAC

  IAC/Interactive Corp. is buying Cornerstone Brands.

• Frito-Lay Adds $100 Million-Plus for Online and Offline Ads

  Frito-Lay will more than double its marketing spending

• Millard Survey Shows Online Holiday Cheer

  Online shoppers got some of what they wanted for Christmas in 2004

• List and Database News

  African American Contributors to AICR This file contains 6.253 last-12-month direct-mail-sold donors to this health charity. Selections: Amount donated, gender, royalty fee, state/ SCF/ZIP Price: $75/M Contact: RMI Direct Marketing Inc., 203-825-4634 …

• Partnering for Points

  Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

• Agencies

  CLARIFICATION

  A story on Integrated Research’s electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target’s

• Agencies

  Oh, Those Little White Envelopes

  Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial

• Agencies

  Winning Combination

  The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

• Agencies

  Appleseed’s Profiles Kate

  A research study of 800 women over age 50 last year helped clothing cataloger Appleseed’s create a profile of its customer base: A baby boomer woman it’s

• Agencies

  Poor Offshoring Choices Can Be Costly

  The financial benefits of establishing a call center overseas are considerable: Published sources claim setting one up in India can save a marketer $50,000,