Chief Marketer Staff
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Agencies
Wisconsin Cheese Instant-Win Touts $1.6 million in Prizes
Wisconsin Milk Marketing Board touts Wisconsin cheese with an on-pack/online instant-win game awarding $1.6 million in prizes. UPCs and FSI codes serve as gamepieces The Win in a Flash game lets consumers play with a UPC code from a package of …
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Agencies
Baskin-Robbins Touts New Non-Ice Cream Beverage, Contest
Print ad touts Baskin-Robbins newest creation, the Bold Breezes beverage line Baskin-Robbins has launched a new marketing campaign surrounding its first non-ice cream beverage, Bold Breezes, and an online essay contest offering consumers a chance to …
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Polo Ralph Lauren Signs as U.S. Open Apparel Sponsor
Polo Ralph Lauren has inked a sponsorship deal to be the Official Apparel Sponsor of the U.S. Tennis Open through 2008. The partnership with the United States Tennis Association will include the creation of an official shirt designed by Ralph Lauren, …
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Agencies
Napster Promoting Service With Cafés
Napster is hitting the road to promote the consumer launch of its first portable subscription service. Jen Crisafulli of The Apprentice and Gary Dell’Abate ofThe Howard Stern Show serve up drinks at the Napster To Go Café The tour will symbolize the …
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Kaplan Thaler/Carat Win Revlon Work
Revlon has named The Kaplan Thaler Group, a division of Publicis Group, to handle creative work on its $125 million cosmetics business. Aegis Group’s Carat has won media duties. In other news, Revlon said Thursday that it had discovered a $1.2 million …
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Sears to Rename 400 Kmart Stores
Four hundred Kmart stores will change to Sears stores by 2008 as Kmart Holding Corp. completes its merger with Sears Roebuck & Co. The combined company, Sears Holdings Corp., plans to convert the 400 stores in order to step up its off-mall growth. …
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News Briefs
GENERAL MOTORS: has put its ad business up for bid for the first time in about a decade, according to news reports. GM sent out letters Friday saying it had begun reviewing operations with its current media buyer, General Motors Mediaworks, a unit of …
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Direct Marketing Mergers and Acquisitions Boom
Last year was a boom year for mergers and acquisitions with a record 550 transactions involving direct marketing companies. Marketing services companies and marketing technology firms attracted the most attention, followed by marketing companies.
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CFO at Hanover House Resigns
Wayne P. Garten, CEO at Hanover Direct Inc., based in Edgewater, NJ, has been appointed acting chief financial officer until the board of directors appoints a new CFO, following the resignation of Charles E. Blue the former CFO.
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Teleservices Revenues at Sykes Decline and Shift Offshore
Sykes Enterprises Inc., a Tampa, FL-based international teleservices agency reported a decline in revenues for 2004 fiscal year that ended in December due to the migration of clients’ call volume to its offshore call centers.