Chief Marketer Staff, Author at Chief Marketer

Strasser Defends Escrow Rate Case Filing

Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1

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Proximity Wins Caples Best in Show Twice

For the first time in the John Caples International Awards’ 27-year history, two best-in-show honors were given and both to Proximity agencies. Proximity

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Do-Not-Call Confusion

The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of the

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SBC Ad Doesn’t Have a Leg to Stand On

When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I’m just doing it to get their goat and draw

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Perhaps They’re Hoping to Post Bail?

News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner’s right to receive direct mail solicitations and catalogs. The ruling stemmed from

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Pore Data Hygiene

As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products

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Engines Step Up Local Search Efforts

While search engine marketing may be a key tool for large companies, there’s still many smaller operations that don’t have an e-commerce site. At the

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Hotel’s Loyalty Program Pays Off

Stephen Moore’s moment came at Las Vegas’ Treasure Island casino, one of the properties he runs as vice president of loyalty marketing for MGM Mirage.

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News briefs/directmag.com

3/1 The SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION (Sempro), Palo Alto, CA, elected a board of directors comprised of eight new members and re-elected

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Race for Donors

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might