Chief Marketer Staff
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Agencies
DM Sales Up 9.4% in Fourth Quarter
Direct marketing revenue was up for the sixth consecutive quarter in a row, according to the Direct Marketing Association’s Quarterly Business Review,
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Agencies
A Mild Collection of Ruminations
Spring cleaning time emptying the dregs from the Cynicism-Builder Collection. For starters, a suggestion to publications whose subscription promotions
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Agencies
Proximity Wins Caples Best in Show Twice
For the first time in the John Caples International Awards’ 27-year history, two best-in-show honors were given and both to Proximity agencies. Proximity
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Agencies
The Apprentice Is CADM’s Keynoter
Bill Rancic, winner of the first season of NBC’s The Apprentice, will be the luncheon keynote speaker at Chicago Direct Marketing Days April 7-8 at Navy
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Agencies
Taking Care of Business
Last year you probably heard and read a lot about postal reform some of it from me. It’s been described variously as a vital renewal of our nation’s commitment
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Agencies
Do-Not-Call Confusion
The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of the
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Agencies
Perhaps They’re Hoping to Post Bail?
News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner’s right to receive direct mail solicitations and catalogs. The ruling stemmed from
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Agencies
Strasser Defends Escrow Rate Case Filing
Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1
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Agencies
SBC Ad Doesn’t Have a Leg to Stand On
When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I’m just doing it to get their goat and draw
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Agencies
Engines Step Up Local Search Efforts
While search engine marketing may be a key tool for large companies, there’s still many smaller operations that don’t have an e-commerce site. At the