Chief Marketer Staff

• Build-A-Bear Pop-Ups Expand at Ballparks

  Building on the success of a pop-up store it opened last year at a ball park, retailer Build-A-Bear Workshop will open additional pop-ups this season in Cincinnati and Cleveland ballparks. Fans can build Slider at Build-A-Bear’s Jacobs Field location …

• MBNA to Close Call Center In Maine

  MBNA, the credit card giant, will close its Rockland, ME call center by April, sending its 300 employees into early retirement, unemployment or jobs at the firm’s other offices in the state.

• Sears Said to Seek Buyer for Lands’ End

  Sears, Roebuck & Co. is seeking a buyer for its Lands’ End catalog company at an asking price below the $1.9 billion it paid in 2002, according to wire service reports.

• Short Cuts

  Aptimus Inc., an online advertising network has received notice from NASDAQ that it can resume trading.

• List and Database News

  Mailing list availabilities

• Agencies

  DIRECT listline

  NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

• Agencies

  Mailing o’ the Green

  Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it’s easier said than done. In January, San Francisco-based

• Agencies

  Engines Step Up Local Search Efforts

  While search engine marketing may be a key tool for large companies, there’s still many smaller operations that don’t have an e-commerce site. At the

• Agencies

  Shiny Trinkets

  Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the

• Agencies

  A Choice Strategy

  Ask any four marketers what customer relationship management means to them and you’re likely to get four completely unique answers. We know because we