Chief Marketer Staff
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Agencies
Best Buy Staffers Build Samsung Loyalty and Sales
Samsung and Best Buy this week break a joint promotion that pits basketball great Magic Johnson against Best Buy’s in-store staff, its Blue Shirts. The Blue Shirts on Court promotion piggybacks Samsung’s ongoing Four Seasons of Hope program that taps …
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Agencies
Yahoo Offers Fantasy Players MLB Job
To coincide with the launch of its 2005 fantasy baseball games, Yahoo Sports has kicked off a sweepstakes that will land one user a real front office job with the San Francisco Giants. Twelve users, chosen through an online contest that combines …
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Agencies
Scott’s, Home Depot Launch RoundUp with Sweeps
Scott’s gets a jump on summer The Scott’s Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott’s RoundUp weed control brand. RoundUp Extended …
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Agencies
Incentive Marketing Joins CorpLogoWare as an Affiliate
Promotional products distributor Incentive Marketing has become an affiliate of CorpLogoWare, a Miami-based provider of custom imprinted products. Incentive Marketing will continue to operate out of its office and warehouse space in Roswell, GA. Five …
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Agencies
Top 10 Spa Destinations
Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon …
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Agencies
Court TV Cracks Open $25K Prize
Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a “safe” in the Time Warner Center mall near Central Park and invited passers by to try …
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News Briefs
DISNEY STORE: is launching a new collection of swimwear for children. The new line of character-themed ensembles feature Disney princesses, Tinkerbell, Minnie, Dash from The Incredibles, Buzz Lightyear and more. The swimsuits, available in sizes two to …
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Live from Washington: House Takes A Turn on Information and ID Theft Hearings
The U.S. House of Representatives jumped into the compiled information fray on Tuesday, when it held a first hearing on consumer data security and identity theft. The hearing featured ChoicePoint Inc.
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Live from Washington: Massachusetts’ Markey Puts ChoicePoint’s CEO Smith in the Hot Seat
Derek V. Smith, the chairman and CEO of data firm ChoicePoint, was questioned
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Live from Washington: House Members Come Out Swinging Against Data Industry
Even before the first witness had been called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during a committee hearing on Tuesday.