Chief Marketer Staff
-
Toyota Signs Marketing Partnership With NBA and WNBA
Toyota Motor Sales USA, the National Basketball Association and the Women’s National Basketball Association have reached a multi-year marketing partnership focusing on enhancing brand affinity among the leagues’ fan base. The partnership will feature …
-
Agencies
Best Buy Staffers Build Samsung Loyalty and Sales
Samsung and Best Buy this week break a joint promotion that pits basketball great Magic Johnson against Best Buy’s in-store staff, its Blue Shirts. The Blue Shirts on Court promotion piggybacks Samsung’s ongoing Four Seasons of Hope program that taps …
-
Agencies
Yahoo Offers Fantasy Players MLB Job
To coincide with the launch of its 2005 fantasy baseball games, Yahoo Sports has kicked off a sweepstakes that will land one user a real front office job with the San Francisco Giants. Twelve users, chosen through an online contest that combines …
-
Agencies
Incentive Marketing Joins CorpLogoWare as an Affiliate
Promotional products distributor Incentive Marketing has become an affiliate of CorpLogoWare, a Miami-based provider of custom imprinted products. Incentive Marketing will continue to operate out of its office and warehouse space in Roswell, GA. Five …
-
Agencies
Scott’s, Home Depot Launch RoundUp with Sweeps
Scott’s gets a jump on summer The Scott’s Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott’s RoundUp weed control brand. RoundUp Extended …
-
Agencies
Top 10 Spa Destinations
Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon …
-
Agencies
Court TV Cracks Open $25K Prize
Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a “safe” in the Time Warner Center mall near Central Park and invited passers by to try …
-
News Briefs
DISNEY STORE: is launching a new collection of swimwear for children. The new line of character-themed ensembles feature Disney princesses, Tinkerbell, Minnie, Dash from The Incredibles, Buzz Lightyear and more. The swimsuits, available in sizes two to …
-
Live from Washington: House Takes A Turn on Information and ID Theft Hearings
The U.S. House of Representatives jumped into the compiled information fray on Tuesday, when it held a first hearing on consumer data security and identity theft. The hearing featured ChoicePoint Inc.
-
Live from Washington: Massachusetts’ Markey Puts ChoicePoint’s CEO Smith in the Hot Seat
Derek V. Smith, the chairman and CEO of data firm ChoicePoint, was questioned