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Chief Marketer Staff

  • Taco John’s Switches from Coke to Pepsi

    Taco John’s International, Inc. is has signed a deal to replace Coca-Cola beverages in its restaurants with PepsiCo brands. The changs was reportedly made because PepsiCo brought new equipment and better service to the deal, according to news reports. …

  • News Briefs

    PERRY ELLIS INTERNATIONAL, INC: has signed an agreement with the Miami Heat to increase visibility of the company’s brands at Heat games and provide additional marketing opportunities for Perry Ellis International at retail stores. The Perry Ellis logo …

  • Agencies

    Creativity Substitutes for Data in the Gay Market

    Marketing to the lesbian, gay, bisexual, and transgender (LGBT) community isn’t as difficult as quantifying the market. That was one conclusion you could draw from the Reaching Out conference held in February by students at Harvard Business School, MIT Sloan School of Management, and Yale School of Management.

  • Product Placement: Thumbs Down, Thumbs Up

    Does product placement work? A look at branding Website Brandchannel.com’s choices of the top product-placement brands suggests no–and yes.

  • Branding: Van Heusen, L’Oreal Don’t Get No Respect

    If you’re looking for a corporate Website that commands respect, you can’t go wrong with those of Nike and Gillette. On the other hand, the sites of Van Heusen and L’Oreal command little respect among consumers, according to the Boston-based Customer Respect Group.

  • Parsing the Online Youth Market

    The Harris Interactive survey detailing the online shopping habits of 8- to 21-year-olds (see “Parents Just Say No”) failed to surprise to James Chung. The president of Reach Advisors, a Boston-based strategy and research firm that focuses on lifestyle-driven industries, Chung spoke with CHIEF MARKETER about the youth market and e-commerce:

  • Parents Just Say No

    Companies that thought they could make hay selling clothing and video games to teens online may want to think about floating them a loan instead, judging from the results of a Harris Interactive YouthPulse survey of 2,148 people 8-21 years old.

  • Email

    Romancing the Customer

    Sure, Valentine’s Day has come and gone, but every day is a good day to romance your customer base. Chris Baggott, chief marketing officer of e-mail services provider ExactTarget, detailed five ways to “bring love to your customers”–and of course, encourage them to love you back:

  • Agencies

    The New ROI: Too Tough to Tackle?

    During Meeting Professionals International’s ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference that she was planning, and about how to measure the return on investment for their attendees.

  • Branding: The Apple of Their Eye

    A juicy, crunchy fruit isn’t what comes to mind when someone mentions “Apple,” judging by the results of online marketing publication Brandchannel’s 2004 Readers’ Choice Awards, The 1,984 participants in the survey judged computer manufacturer Apple the top global brand. Apple beat out the previous survey winner, Google, which this year placed second.