Chief Marketer Staff, Author at Chief Marketer

Williams-Sonoma Boosts Revenue, Income and Reveals Marketing Strategy

Williams Sonoma Inc. generated $3.l4 billion in revenue, and reported $180.1 million in net earnings during fiscal 2004. Both figures represent an uptick from the $2.75 billion in revenue and $157.2 million in income the retailer/direct marketer reported in 2003

Agencies

Daily News Attempts a Make Good with $1 Million Drawing

The Daily News is offering a special drawing in an attempt to make amends to the thousands of readers who thought they had hit the jackpot in its Scratch n’ Match game because of a misprint in the winning numbers. Newpaper tries to appease readers in …

Convergys Shuts Fort Pierce Call Center: Report

Convergys Corp. will close a Fort Pierce, FL-based call center on May 16, according to the Palm Beach Post. The facility employed 200 workers, a level that had fallen recently from 1,000 due to the loss of several contracts.

Visa to Offer Nascar Credit Card Loyalty Program

Nascar Enthusiasts will soon have the opportunity to steer points accumulated via their Visa cards toward auto-racing merchandise and experiences.

DMA to Create Social Responsibility Committee

The Direct Marketing Association will form a Committee on Social Responsibility, which will promote a variety of environmental-friendly practices within the DM industry.

News Briefs

THE NBA: has extended its video game licensing agreements with Electronic Arts, Inc., Take-Two Interactive Software, Inc., Sony Computer Entertainment America, Midway Games, Inc. and Atari. The new multi-year deals will all begin in October. Financial …