Chief Marketer Staff
-
IT Security Threat Increasing: Symantec
Computer-based threats to confidential information are rising, said a report from software maker Symantec.
-
Amazon.com Plans North Dakota Expansion, Closure
Amazon.com plans to expand its Grand Forks, ND call center and close its warehouse in the city.
-
Royal Caribbean Taps Digital Impact
Royal Caribbean International, a cruise line operator, has selected Digital Impact to create and execute online direct marketing campaigns.
-
BlowSearch Debuts Pay-Per-Click Program
BlowSearch, a search engine marketer, has launched a pay-per-click search engine advertising program.
-
New Products and Services
Tools for direct marketers
-
List and Database News
A listing of mailing list availabilities
-
American Idol Hits All the Right Notes; Growing its Interactive Fan Base by Huge Numbers
Season after season, the hit show American Idol shatters its own record of fans texting and calling in to vote for their favorite contestants. In the third season, the show received 360 million votes. And in the first three weeks of the current season, the votes have already surpassed 120 million. A chorus of in-your-face marketing, online brand extensions and plenty of enthusiasm from fans all combine for star-studded success.
-
Busy Signals: Brands put Internet, cell phone campaigns on speed-dial
Media keeps migrating to smaller and smaller screens as marketers step up their Internet and mobile-phone promotions.
Sixty-one percent of marketers have earmarked up to 10% of their 2005 marketing budgets for interactive programs (including Internet and text messaging), per PROMO’s January survey of marketing execs. Most marketers (55%) spent less than 5% of their 2004 marketing budgets on interactive efforts.
-
Digital
Microsoft Takes Aim at Pay-Per-Click
Google and Yahoo were put on notice last week that the paid advertising search is set to become a three-horse race. Microsoft hosted a meeting for advertisers at its Redmond, WA, headquarters to unveil its own proprietary platform for linking pay-per-click ads to search results and other Web pages. And although the launch announcement made all the right nods to peaceful coexistence and the importance of MSN
-