Author

Chief Marketer Staff

  • Live From NEMOA: Libey Looks to the Future of DM

    In the next decade, direct marketers need to get ready for the European invasion, get rid of their inventory and bone up on their linguistics.

    These were just a few of the predictions futurist Donald R. Libey, managing partner of consultancy Libey-Concordia, shared with attendees at the New England Direct Marketing Association’s spring conference on Thursday

  • Live From NEMOA: McCann Shares 1-800-Flowers’ Bouquet

    1-800-Flowers.com’s Jim McCann’s passion for flowers developed while he was still in high school. He brought a bouquet to a young lady he had a date with one evening. While the flowers weren’t the prettiest assortment, the girl still lit up upon seeing them, smiled and gave him a kiss. “I knew I had to find a way to get these wholesale,” he said. McCann, CEO of the company, shared the history of the floral marketer with attendees of the New England Mail Order Association’s spring conference in Cambridge, MA on Thursday.

  • CGI Holding to Acquire Smart Interactive

    CGI Holding Corp. has acquired the assets of Smart Interactive Ltd., a search engine marketing services provider

  • Phishing Tops List of Spam Scams: NCFTA Report

    Beware. The top five spam scams have been identified by the National Cyber-Forensics & Training Alliance (NCFTA). But there are no surprises.

  • DeVry Taps Three Online Agencies

    DeVry University has retained three online advertising agencies to help with its student recruitment efforts.

  • ExactTarget to Expand Indianapolis HQ

    ExactTarget, an e-mail software marketer, plans to relocate and expand its Indianapolis headquarters and create more than 100 additional jobs over the next five years.

  • Icrossing Names Ramamrutham CTO

    Icrossing, a search engine marketing agency, has named promoted Nanu Ramamrutham chief technology officer.

  • MeritDirect Names Connors Controller

    MeritDirect has named Thomas Connors controller.

  • Short Cuts

    Collectible Concepts Group Inc has entered into a new licensing agreement with the NBA to make a variety of new products for fans.

  • List and Database News

    A listing of mailing list availabilities