Chief Marketer Staff

• Agencies

  The Future of Direct Marketing

  In the next decade, direct marketers need to get ready for the European invasion, get rid of their inventory and bone up on their linguistics.

• Agencies

  Focus, Catalogers, Focus

  Catalogers need to focus on what is really important to their brand for driving both sales and long term growth, according to Charles Silver, vice president of marketing, Bloomingdale’s Direct.

• Live From NEMOA: Lego Builds on Customer Experience

  Lego wants to sell more than colorful plastic building bricks. It wants to sell an experience of “playful learning.”

• Live From NEMOA: Beau Ties Knots Up a Catalog Niche

  Since mailing its first catalog in April 1993, Middlebury, VT-based Beau Ties Ltd. has grown from a retirement years diversion into a $2 million a year business.

• Live From NEMOA: Catalogers Need to Focus

  Catalogers need to focus on what is really important to their brand for driving both sales and long term growth

• Kmart Holding Onto Lands’ End

  The Lands’ End catalog will not be sold.

• USPS, FBI Probing HIV List Breach: Report

  Agents from the U.S. Postal Service and the Federal Bureau of Investigation have joined the criminal investigation into the disclosure of the names and addresses of some of the 6,500 HIV/AIDS patients in Palm Beach County.

• Web Cigarette Sales Crackdown Leads to 110 Layoffs

  As a result of a nationwide deal to crack down on Internet cigarette sales, Ron’s Smoke Shop in Vandalia, NY is laying off 110 employees from its online and call center operations.

• Anderson Direct Names Hopkins EVP

  Anderson Direct Marketing has named Scott Hopkins, executive vice president.

• ECollege Appoints Dearden CEO

  ECollege has named Tom Dearden as CEO