Chief Marketer Staff, Author at Chief Marketer

Home Depot Thinks Outside the Box on The Apprentice

A simple box proved its mettle with executives from The Home Depot on last week’s episode of The Apprentice. The do-it-yourself home improvement store plans to extend its TV experience by replicating that same “how-to” clinic for consumers this week. …

Agencies

Dentyne Sponsors Music Events to Introduce Vanilla Chill

To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it “Live It Loud with Dentyne” music experience set to tour 20 cities nationwide beginning next month. Concert …

Agencies

Pepsi Baseball Tie-In Dangles Opening Day Tickets for Life

Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …

Agencies

Oscar Mayer Fills Hunger For Music Downloads

The Oscar Mayer Lunchables’ brand is adding a little music to mix under a partnership with Radio Disney and RealNetworks’ RealPlayer Music Store, offering consumers a chance to receive free music downloads with the purchase of a Lunchables package. …

Blimpie Brand Takes on Refreshed Look

In celebration of its 41 years in business, Blimpie restaurants is taking on an updated look with a new logo, fresh décor and larger menu to reposition the brand as more of a deli-style eatery. Blimpie touts a new logo with a rebranding effort to …

Lego Builds on Customer Experience

(Direct Newsline)—Lego wants to sell more than colorful plastic building bricks. It wants to sell an experience of “playful learning.” The family-owned private company, founded in 1932 in Denmark, currently does direct marketing in 19 countries around …

Kmart Holding Onto Lands’ End

(Direct Newsline)—The Lands’ End catalog will not be sold. According to news reports, when shareholders approved the Sears-Kmart merger last week, the chairman of the merged company, Edward Lampert stressed that the catalog is going to stay put. “Lands’ …

Agencies