Chief Marketer Staff
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Kryl Named Chicago DMer of the Year
Susan Kryl has been named the 25th annual Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing (CADM).
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Harte-Hanks Appoints Two in Trillium Division
Harte-Hank’s Trillium Software division has named two management appointments for its Europe-Middle East-Africa (EMEA) operations.
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DMA Plans E-mail Deliverability Panel on Thursday
The Direct Marketing Association will present a panel on navigating e-mail deliverability in the authentication age this Thursday, March 31, at the DMA’s headquarters in New York.
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List and Database News
Ringling Bros. and Barnum & Bailey Masterfile A universe of 6,017,783 names are available on the Ringling Bros. and Barnum & Bailey Children and Families Masterfile. The average family spends $125 at each event. The source of names is direct mail. …
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Agencies
Conversion Metrics 101: Defining Success at Your Web Site
Think about this. Last month, you spent $2,000 on advertising to send 5,600 visitors to your website and it generated 26 sales. Did last month’s activity move you closer to your goals? You don’t know, right? Well you need to know.
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Agencies
Dry Cleaner’s E-mail Makes Business a Family Affair
One of the pleasures of owning a local business
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Paragon Gifts Acquired by Reliant Equity Investors
Reliant Equity Investors LLC of Chicago has acquired Paragon Gifts Holdings Inc., parent company of The Paragon and Bits and Pieces catalogs and Web marketing companies, from a group of private investors and the principal shareholder Wand Partners of New York.
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Social Security Numbers Stolen at U.C. Berkeley
A laptop computer containing 98,000 Social Security numbers was stolen on March 11 from an employee at the University of California at Berkeley campus. The university reported the theft of this personal information yesterday.
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Acxiom Details Plans for Digital Impact Integration
Acxiom Corp., which has purchased electronic marketing services firm Digital Impact for $140 million, will group the company with SmartDM, the information management service agency it acquired in January. Acxiom company leader Charles Morgan said that a few other complementary Acxiom operations would likely be combined into the new business unit, which will be headed by Digital Impact CEO William Park.