Chief Marketer Staff

• Agencies

  P&I Postscripts

  HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile …

• When to Sell—And When Not to Sell

  Tips on providing valuable content in e-mail newsletters

• Case History: How Cincinnati Museum Built Its Subscriber List

  Cincinnati Museum builds its e-mail newsletter subscriber list

• Case History: Kimberly-Clark Broadens Reach by Narrowing Focus

  Kimberly-Clark Professional creates niche e-mail newsletters

• How NOT to Write a Newsletter

  How not to write an e-mail newsletter

• Doing It On The Cheap: A Battlefield Report

  How to broadcast e-mail newsletters

• Case History: Advice From Dr. Sears

  A case history on Dr. Sears’ e-mail newsletter

• The Key to e-Newsletter Delivery?

  How to get your e-mail newsletters delivered

• RedEnvelope Names New CFO, Revises Outlook

  Cataloger RedEnvelope Inc. named has Polly Boe as its new chief financial officer, replacing Eric Wong, who resigned.

• Google to Acquire Urchin

  Google Inc. has agreed to acquire Urchin Software Corporation, a San Diego-based Web analytics company.