Chief Marketer Staff

• When to Sell—And When Not to Sell

  Tips on providing valuable content in e-mail newsletters

• Case History: How Cincinnati Museum Built Its Subscriber List

  Cincinnati Museum builds its e-mail newsletter subscriber list

• Case History: Kimberly-Clark Broadens Reach by Narrowing Focus

  Kimberly-Clark Professional creates niche e-mail newsletters

• How NOT to Write a Newsletter

  How not to write an e-mail newsletter

• Doing It On The Cheap: A Battlefield Report

  How to broadcast e-mail newsletters

• Case History: Advice From Dr. Sears

  A case history on Dr. Sears’ e-mail newsletter

• The Key to e-Newsletter Delivery?

  How to get your e-mail newsletters delivered

• RedEnvelope Names New CFO, Revises Outlook

  Cataloger RedEnvelope Inc. named has Polly Boe as its new chief financial officer, replacing Eric Wong, who resigned.

• Google to Acquire Urchin

  Google Inc. has agreed to acquire Urchin Software Corporation, a San Diego-based Web analytics company.

• Microsoft to Design ID Protection Software: Reports

  Microsoft Corp. will design software for managing identities into Windows to increase security and give users more control over their personal information, according to a Reuters report.