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Chief Marketer Staff

  • Chevrolet Signs With MLB

    General Motors has signed a three-year agreement that makes its Chevrolet line the Official Vehicle of Major League Baseball. MLB fits into the brand’s marketing initiative, “American Revolution,” with includes the launch of 10 new vehicles in the next …

  • Agencies

    Unilever Gift-with-Purchase Targets Hispanics

    Unilever taps the universal language to woo Hispanics Unilever is running a gift-with-purchase music campaign targeting unacculturated Hispanics. The Clasicos Con Sabor (“Classics with Flavor”) effort spans 10 Unilever brands, including Knorr, Lipton …

  • Agencies

    Hilton Hotels Touts New Clock, Sweeps

    Hilton touts its easy-to-use alarm clock tied in to a new sweeps Hoping to ease guests’ frustration setting their alarms or oversleeping, the Hilton Family of Hotels is out with a custom made alarm clock and a new sweepstakes, which offers a grand …

  • Agencies

    PowerBar Enlists NBA For Product Launch

    PowerBar has signed on as a partner with the NBA’s Rhythm ‘n Rims mobile tour to promote its new energy bar, PowerBar Triple Threat. It is the first time the packaged product has tied in with a national sports league. PowerBar Triple Threat is teaming …

  • Agencies

    NASCAR Debuts New Loyalty Card

    NASCAR and MBNA have launched a credit card to reward consumers who use the card. The MBNA NASCAR RacePoints VISA card allows consumers to earn one RacePoint for each dollar spent in retail purchases and when the card is used to purchase products or …

  • Coke Restructures Management and Operations

    The Coca-Cola Co. has made changes to its senior management team and operating structure. A new corporate function will integrate marketing, innovation and strategic growth. Mary E. Minnick, the president and COO of the company’s Asia division, has been …

  • Agencies

    Executive Committee Named for Forum for People Management

    The Forum for People Performance Management and Measurement has announced its executive committee. The members are: Doug Press, president of the board of trustees. Press is president of The Incentive Group, a White Plains, NY-based performance …

  • Estée Lauder Hires for New CMO Position

    Andrea Robinson Estée Lauder has named Andrea Robinson as chief marketing officer, a new post. Robinson will lead global marketing for the skincare, makeup and fragrance brands worldwide. Her position takes effect this spring and she will report to …

  • News Briefs

    XBOX, MOUNAIN DEW and EB GAMES: have signed as sponsor of the Game Live College Tour. The mobile tour for gaming enthusiasts kicked off March 5 at Washington State University and ends April 28 at University of Arizona. Mountain Dew is activating its …

  • Agencies

    P&I Postscripts

    HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile …