Chief Marketer Staff, Author at Chief Marketer

Take Me Out to the Ball Park; and Give Me a Premium Too

It won’t take much to get baseball fans out to Sunday’s Opening Day game between the New York Yankees and the Boston Red Sox, but Major League Baseball teams still rely on premium giveaways to get seats filled. Take the Pittsburgh Pirates for example. …

Agencies

Marriott Keeps Guests in Shape With Scratch-Off Game

Marriott International is giving consumers a little incentive to tone up for the summer months through a new sweepstakes, which offers a grand-prize trip to a Marriott resort anywhere in the world. Guests who make a reservation online at Marriott.com or …

Agencies

Gas Retailers Criticize Giant Eagle Discounts

A trade association in Pittsburgh is pushing Pennsylvania’s attorney general to scrutinize a shopper-loyalty program that gives members discounts on gasoline. Pittsburgh gas retailers call Giant Eagle’s discounts “unfair trade” Giant Eagle’s loyalty …

Product Placement Market Soars to $3.46 billion in 2004: Report

Largely fueled by the popularity of reality shows, product placement in TV jumped by 30.5% to $3.46 billion in 2004, and that number is only expected to surge in coming years. According to Product Placement Spending in Media 2005, paid product placement …

Agencies

American’s Disenchantment with Jobs and Employers Grows

Not too thrilled with your job and your employer? You’re not the only one. A new study has found that only 50% of American workers are satisfied with their jobs, down from 60% 10 years ago. A slim few, 14% said they were “very satisfied” with their …

Agencies

Entertainment Group Lures Youth Via CDs, DVD Sampler

Despite the popularity of digital downloads, CDs are still a hot commodity among today’s consumers. But even bigger draws for music fans are CDs that come with in-pack premiums. Cover of bonus DVD in new WARCON CDs, which hits stores in April That’s …

Agencies

Dairy Queen Celebrates Blizzard Birthday With Fan Club, Sweeps

Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps …

Revolving Door Spinning at Mitsubishi

Four months after joining automaker Mitsubishi Motors North America, Bob Martin is stepping down as director-brand marketing effective March 31, a spokesperson said. Martin came to the company last November after being recruited by MMNA CEO and …

Agencies

McDonald’s Brings Big Screen Favorites to Happy Meals

McDonald’s is recapturing some of Disney’s favorite big screen, action and adventure characters as part of a new offering of toy premiums in its Happy Meals and Mighty Kids Meals. Consumers can find one of eight Pixar Pal characters in McDonald’s Happy …

Agencies

On-pack CDs Boost Post Sales for Kraft Canada

Kraft Foods is using classical music to boost Canadians’ appetite for cereal. The Kraft Canada division has increased sales of its Post Cereal adult brands with an on-pack CD of classical music. Three CDs pair music with nature sounds; a multimedia …