Chief Marketer Staff
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Agencies
Don’t Cut All the Carbs
The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated
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Agencies
Madagascar Bites Off Over $100MM in Tie-ins
Two months before its premiere, brands are clamoring to promote DreamWorks Animation’s upcoming children’s film, Madagascar. Already, the film has more
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History Repeats Itself
Cause marketing rarely gets better than this: The History Channel’s Save Our History campaign raised the bar on the ideal intersection of a brand with
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Listline e-Newsletter 04/01/05
Dennis Publishing Ltd. retained Lake Group Media Inc. to represent the
subscription lists for Maxim and Stuff magazines, which have roughly 1.7
million and 950,000 subscribers respectively. The appointment is
effective today. -
Agency of the Year: Civic Entertainment Group
Civic Entertainment Group is PROMO’s Agency of the Year for 2005. Civic Entertainment Group co-CEOs Stuart Ruderfer and David Cohn This quintessential New York agency has flourished on city smarts, carving a niche as the first agency to specialize in …
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Dunkin’ Donuts Takes Flavors On The Road
Dunkin’ Donuts is out with a variety of new flavors in its iced coffee line to perk up listless taste buds, launching a sampling van tour to give consumers a sampling of the action. Consumers can try Dunkin’ Donuts new flavored coffee via the Ice …
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List and Database News
Prospecting lists for the direct response marketing industry.
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Letters to the Editor
Letters to Direct Newsline regarding Loose Cannon: Into the Valley of Paranoia Rode the 600, a column by Richard H. Levey