Chief Marketer Staff
-
Agencies
Starring Role
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.
-
Agencies
Smith on the Hot Seat
Is a year’s worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V.
-
Listline e-Newsletter 04/01/05
Dennis Publishing Ltd. retained Lake Group Media Inc. to represent the
subscription lists for Maxim and Stuff magazines, which have roughly 1.7
million and 950,000 subscribers respectively. The appointment is
effective today. -
Agency of the Year: Civic Entertainment Group
Civic Entertainment Group is PROMO’s Agency of the Year for 2005. Civic Entertainment Group co-CEOs Stuart Ruderfer and David Cohn This quintessential New York agency has flourished on city smarts, carving a niche as the first agency to specialize in …
-
Dunkin’ Donuts Takes Flavors On The Road
Dunkin’ Donuts is out with a variety of new flavors in its iced coffee line to perk up listless taste buds, launching a sampling van tour to give consumers a sampling of the action. Consumers can try Dunkin’ Donuts new flavored coffee via the Ice …
-
List and Database News
Prospecting lists for the direct response marketing industry.
-
Letters to the Editor
Letters to Direct Newsline regarding Loose Cannon: Into the Valley of Paranoia Rode the 600, a column by Richard H. Levey
-
American College of Clinical Pharmacy Appoints New List Manager
The American College of Clinical Pharmacy (ACCP) has tapped Medical Marketing Service Inc. to manage its list of 9,300 members. The appointment goes into effect April 18. The list had previously been managed in-house by the owner.