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Chief Marketer Staff

  • Natural selection

    Despite the allure of a masked, web-shooting man, a funny, but cantankerous green ogre and a talking yellow sponge, licensing rights fees rose just slightly

  • Billing Boom Slows

    Promotion agency revenues hit an estimated $4.22 billion in 2004, up a respectable 12%. That’s less than half of the 26% increase agency execs had been

  • Agencies

    Thank You Counts

    Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

  • Agencies

    RosettaStone Ad Gets a B in DM Language

    This ad for Rosetta Stone language courses is a puzzle. It surely was not devised simply as a brand-building ad, since no one walks into a language instruction

  • Bratz Rock’s with $50 Million Campaign

    Tweens want it, so MGA Entertainment will launch a rockin’ product line this summer for its Bratz collection. A $50 million marketing campaign will extend

  • Agencies

    Hot Tip: It’s the Research, Stupid

    “I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

  • Agencies

    Don’t Cut All the Carbs

    The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

  • Agencies

    Grilling on the Hill

    Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during

  • Agencies

    No, It’s Mine!

    I’ll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market

  • Agencies

    letters to the editor

    OUT OF STEP? I’m glad Tom Collins isn’t in charge of makeovers on shows like The Swan his results would look worse than His contestants would be stripped