Chief Marketer Staff

• History Repeats Itself

  Cause marketing rarely gets better than this: The History Channel’s Save Our History campaign raised the bar on the ideal intersection of a brand with

• Agencies

  The Bogeyman Doesn’t Wear Brown

  Washington is a rumor mill. Sometimes the rumors have a thread of truth to them; many times they don’t. In Washington postal circles, the differences

• Agencies

  DIRECT listline

  NEW LISTS Selective Health Plans More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested

• Agencies

  Taking the Bill Me by the Horns

  This issue, I solicit your pity for a catalog recipient. She’s a first-year legal associate, has student loans stretching beyond the horizon and is now

• Agencies

  Tuning In at the Shelf

  U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

• Relative values

  We have a familiar face on the cover this month. Mike Linton, Best Buy’s executive vice president and chief marketing officer, was named one of our Marketers

• Client side

  IGN Entertainment, Brisbane, CA, a leading Internet media company hired Dale Strang as executive VP and general manager of its media division. Denise

• PROMO Xtra

  Excerpts from our e-newsletter 3/16 DaimlerChrysler AG will replace Joachim Schmidt, its top executive for sales and marketing, at its Mercedes Car Group

• Agencies

  The Cutting Edge

  The January announcement of Procter & Gamble’s intent to buy Gillette for $57 billion dollars made me scratch a few numbers. If one of your great grandfathers

• Agencies

  FedEx Delivers to Customer Touch Points

  FedEx is looking to both operational and relationship touch points to drive customer loyalty. Operational touch points like phone conversations, online