Chief Marketer Staff

• Leaving a Mark

  Specialty printers’ presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

• Natural selection

  Despite the allure of a masked, web-shooting man, a funny, but cantankerous green ogre and a talking yellow sponge, licensing rights fees rose just slightly

• No Nickel and Dime

  Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the

• Agencies

  Thank You Counts

  Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

• Marketing services

  Steve McKenzie promoted to executive VP-marketing at CFM Direct, Chicago. Fort Worth, TX-based Range Online Media hired Ashwini Karandikar as director-account

• Agencies

  Schumer Pushes for Expanded FTC Role

  February 15 ChoicePoint announces that it sold 145,000 consumer data records to scam artists. February 25 Bank of America says tapes containing credit

• Mail Call

  Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers

• Agencies

  Buzz Gets Louder

  Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that

• Bratz Rock’s with $50 Million Campaign

  Tweens want it, so MGA Entertainment will launch a rockin’ product line this summer for its Bratz collection. A $50 million marketing campaign will extend

• History Repeats Itself

  Cause marketing rarely gets better than this: The History Channel’s Save Our History campaign raised the bar on the ideal intersection of a brand with