Chief Marketer Staff

• Agencies

  Taking the Bill Me by the Horns

  This issue, I solicit your pity for a catalog recipient. She’s a first-year legal associate, has student loans stretching beyond the horizon and is now

• Agencies

  Tuning In at the Shelf

  U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

• Agencies

  Grilling on the Hill

  Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during

• Client side

  IGN Entertainment, Brisbane, CA, a leading Internet media company hired Dale Strang as executive VP and general manager of its media division. Denise

• Agencies

  No, It’s Mine!

  I’ll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market

• Agencies

  letters to the editor

  OUT OF STEP? I’m glad Tom Collins isn’t in charge of makeovers on shows like The Swan his results would look worse than His contestants would be stripped

• Agencies

  The Cutting Edge

  The January announcement of Procter & Gamble’s intent to buy Gillette for $57 billion dollars made me scratch a few numbers. If one of your great grandfathers

• Agencies

  The Data Dozen

  Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy

• Data Point

  According to consumers, marketing really works. Research conducted last month for the San Francisco-based International Experience Marketing Association

• No Nickel and Dime

  Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the