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Chief Marketer Staff

  • PROMO Xtra

    Excerpts from our e-newsletter 3/16 DaimlerChrysler AG will replace Joachim Schmidt, its top executive for sales and marketing, at its Mercedes Car Group

  • Raising the Bar

    In North America, coupons are the most popular consumer promotion. Over the years, there has been some concern about their effectiveness due to declining

  • Agencies

    Hot Tip: It’s the Research, Stupid

    “I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

  • Agencies

    Combo Platter

    A question every direct marketing enterprise faces is whether to use in-house or outsourced creative. There’s little doubt the desire to reduce costs

  • Agencies

    Madagascar Bites Off Over $100MM in Tie-ins

    Two months before its premiere, brands are clamoring to promote DreamWorks Animation’s upcoming children’s film, Madagascar. Already, the film has more

  • Agencies

    Smith on the Hot Seat

    Is a year’s worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V.

  • Agencies

    Getting Started

    It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

  • Agencies

    Mass In Transit

    BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

  • More for Less

    Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group

  • Agencies

    The Bogeyman Doesn’t Wear Brown

    Washington is a rumor mill. Sometimes the rumors have a thread of truth to them; many times they don’t. In Washington postal circles, the differences