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Chief Marketer Staff

  • Agencies

    Teaching Tools

    Free, take one. Who doesn’t love those freebies picked up at the grocery store, event or in the mail? But if marketers don’t properly educate consumers

  • Digital Bridges

    Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of

  • Agencies

    Madagascar Bites Off Over $100MM in Tie-ins

    Two months before its premiere, brands are clamoring to promote DreamWorks Animation’s upcoming children’s film, Madagascar. Already, the film has more

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    Starring Role

    Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

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    Getting Started

    It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

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    Medicinal Benefits

    Direct-to-consumer advertising has become a major tactic for pharmaceutical brand marketing, accounting for an estimated 12% of 2003’s overall promotional

  • Billing Boom Slows

    Promotion agency revenues hit an estimated $4.22 billion in 2004, up a respectable 12%. That’s less than half of the 26% increase agency execs had been

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    News briefs/directmag.com

    3/16 THE NEIMAN MARCUS GROUP INC. said it was exploring a sale of the company and that it had hired Goldman Sachs & Co. as its financial adviser. Neiman’s

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    Mind Your Business Database

    Son, there are two kinds of people in this world. Those who like chunky peanut butter, and those who eat creamy. I uttered these profound words to the

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    Grilling on the Hill

    Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during