Chief Marketer Staff

• Agencies

  Take Me Out to the Mail Game

  A friend outside of the DM industry asked me recently if the New England Patriots’ Super Bowl win or the Red Sox’s World Series victory had any impact

• Agencies

  Mass In Transit

  BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

• Agencies

  The Bogeyman Doesn’t Wear Brown

  Washington is a rumor mill. Sometimes the rumors have a thread of truth to them; many times they don’t. In Washington postal circles, the differences

• More for Less

  Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group

• Riding the Tide

  Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far

• Agencies

  All in the Game

  Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic

• Agencies

  Don’t Cut All the Carbs

  The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

• Beyond the Promise

  Technology combined with a drive for customer service pushed fulfillment revenues up 14% in 2004, to $4.7 billion from $4.1 billion in 2003. Not only

• Agencies

  Hot Tip: It’s the Research, Stupid

  “I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

• No More Sitting Down

  Sedentary isn’t a word toy manufacturers today find synonymous with most children, no matter what their age. In fact, getting kids off the couch and in