Chief Marketer Staff, Author at Chief Marketer

Marketing services

Steve McKenzie promoted to executive VP-marketing at CFM Direct, Chicago. Fort Worth, TX-based Range Online Media hired Ashwini Karandikar as director-account

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Getting Started

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

No Nickel and Dime

Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the

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Taking the Bill Me by the Horns

This issue, I solicit your pity for a catalog recipient. She’s a first-year legal associate, has student loans stretching beyond the horizon and is now

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letters to the editor

OUT OF STEP? I’m glad Tom Collins isn’t in charge of makeovers on shows like The Swan his results would look worse than His contestants would be stripped

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Buzz Gets Louder

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that

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Grilling on the Hill

Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during

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No, It’s Mine!

I’ll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market

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The Data Dozen

Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy

Data Point

According to consumers, marketing really works. Research conducted last month for the San Francisco-based International Experience Marketing Association