Chief Marketer Staff

• Billing Boom Slows

  Promotion agency revenues hit an estimated $4.22 billion in 2004, up a respectable 12%. That’s less than half of the 26% increase agency execs had been

• Leaving a Mark

  Specialty printers’ presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

• Natural selection

  Despite the allure of a masked, web-shooting man, a funny, but cantankerous green ogre and a talking yellow sponge, licensing rights fees rose just slightly

• Agencies

  Thank You Counts

  Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

• Mail Call

  Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers

• Agencies

  Truth or Consequences? Yeah, Sure

  The e-mail is typical: Fast acting wrinkle reducer. Try it free. Click here. OK, I clicked here. On comes a video with someone named Lori Bacca, Age 44,

• Agencies

  RosettaStone Ad Gets a B in DM Language

  This ad for Rosetta Stone language courses is a puzzle. It surely was not devised simply as a brand-building ad, since no one walks into a language instruction

• Agencies

  Opposites Attract

  At times, creative and production professionals probably feel like they’re from separate universes, divided by a common language of specs, deadlines and

• Bratz Rock’s with $50 Million Campaign

  Tweens want it, so MGA Entertainment will launch a rockin’ product line this summer for its Bratz collection. A $50 million marketing campaign will extend

• History Repeats Itself

  Cause marketing rarely gets better than this: The History Channel’s Save Our History campaign raised the bar on the ideal intersection of a brand with