Author

Chief Marketer Staff

  • Loose Cannon: I Can See For Miles (And It Ain’t Pretty)

    Nine trillion miles is a very long distance. That’s trillion with a “t.” For those who don

  • Microsoft Sues 117 ‘John Doe’ Phishers

    In the latest effort by Internet companies to police fraud on the Web, Microsoft filed suit in federal court last week against 117 anonymous perpetrators of “phishing” scams, which lead recipients to hand over sensitive personal data to unauthorized users.

  • Cattles Taps JDA for British DR Effort

    Cattles, a British financial services firm, has chosen the JDA Group to handle its direct marketing account, according to wire service reports. The account is worth more than 100,000 pounds ($188,000).

  • CP Comunicación Wins SEAT Interactive Account

    CP Comunicaci

  • New Products and Services

    Kintera Sphere: a platform for online fundraising campaign data warehousing

  • Short Cuts

    News briefs about IAC/InterActiveCorp and National Park Trust.

  • List and Database News

    Prospecting lists for the direct response marketing industry

  • Sears Says it Will Lay Off at Least 250 Employees

    Sears Holding Corp. plans to lay off at least 250 workers at its suburban Chicago headquarters, according to a report filed with the state’s Department of Commerce and Economic Opportunity.

  • Nelnet Acquires Student Marketing Group

    Nelnet Inc. has purchased Student Marketing Group (SMG), a direct marketing agency that helps marketers reach the education marketplace. College Bound Selection Service, an SMG division that provides marketing services and college-bound student lists to universities, and National Honor Roll, a student achievement recognition firm, were included in the deal.

  • Marketing services

    Steve McKenzie promoted to executive VP-marketing at CFM Direct, Chicago. Fort Worth, TX-based Range Online Media hired Ashwini Karandikar as director-account