Chief Marketer Staff

• Macy.com Boosts Revenues 50% With Personalization

  Federated Stores Inc. reported that it increased e-mail program revenues generated from its Web site Macy.com by more than 50% during the holiday shopping season.

• Local Web Site Advertising Grows 28%

  Spending on local Web site advertising grew 28% last year to $2.7 billion, according to report released by the market research firm Borrell Associates Inc., Portsmouth, VA. The report predicts local online advertising will grow 46% to $3.9 billion this year.

• People in the News

  Santa Ana, CA-based mUrgent Corp., an e-mail services firm, has added three new members to its board of advisors: William Hitchcock of Bottom Line Financial LLC, Kathryn Kolder, co-founder and executive vice president of Fry’s Electronics, and Monica Perry, marketing professor at the University of Redlands, CA.

• Short Cuts

  First American Corp., of Santa Ana, CA, a real estate data provider, has acquired San Francisco-based LoanPerformance, a mortgage securities and mortgage payment tracking firm for undisclosed terms.

• List and Database News

  Dennis Publishing Ltd. has retained Lake Group Media Inc. to represent the subscription lists for Maxim and Stuff magazines, which have roughly 1.7 million and 950,000 subscribers respectively. An enhanced master file comprised of subscribers to Blender, Maxim and Stuff magazines is due to be launched before May 1.

• Schick Extends Quattro with Sporty Shaver

  Schick Quattro for Women hit store shelves last week with a multi-pronged campaign reminiscent of a sports car launch. Schick has been touting the four-bladed razor with teaser ads, billboards and wild postings that send viewers to a Web site …

• J. Brown Taps Arditi

  The J. Brown Agency has added a second senior-level post in two months in an effort to improve its creative and strategic work. J. Brown hired Susan Arditi as senior VP-director of client development, a new post at the Stamford, CT-based agency. Arditi …

• Agencies

  Lifetime, Claire’s Bring Real-Life Issue Home Via Movie Debut

  Lifetime Television got a little boost from Claire’s Stores, Inc. to promote its new movie and an online discussion aimed at helping parents and teenagers deal with the negative effects of bullying. The network’s original movie, Odd Girl Out is based on …

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  ESPN Shop Stirs Up March Madness ESPN Shop arrived in mailboxes in time for the 2005 NCAA Men’s Basketball Championship, a.k.a. March Madness. The catalog’s cover, which looks a lot like a magazine, features images of Roy Williams and Bill Self, two of …

• Listline e-Newsletter 04/04/05

  Healthcare industry apparel marketer SmartScrubs LLC has appointed
  Direct Media Inc. as its list manager. Nearly 75,000 last-12-month and
  115,000 last-24-month buyers are available.