Chief Marketer Staff
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Dunkin’ Donuts Makes Tax Time Sweeter
Tax season got you down? Dunkin’ Donuts is coming to the rescue, offering a little respite from the grueling task of last-minute tax filing. This week, Dunkin Donuts is bringing accountants to customers via a new promotion. In select locations in New …
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Agencies
Domino’s Extends Apprentice Tie-in Via Sweeps
Domino’s Pizza is giving consumers a chance to experience the high life—Donald Trump’s life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand …
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Mobile Phone Usage Overtakes Home Internet: Survey
The number of Americans using mobile phones has surpassed the number of home Internet users, according to a survey by New York-based global media company Enpocket. Although voice communication is the main reason for using mobile phones, the survey …
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Agencies
Nextel Launches First of Three NASCAR Sweeps
Nextel Communications Inc. has launched the Nextel All-Star Challenge Sweepstakes, the first of three national sweepstakes that will be offered by Nextel during the 2005 NASCAR season. The sweepstakes, which began on Sunday, lets fans choose one driver …
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Sears to Lay Off At least 250 Employees
(Direct Newsline)—Sears Holding Corp. plans to lay off at least 250 workers at its suburban Chicago headquarters, according to a report filed with the state’s Department of Commerce and Economic Opportunity. According to news reports, the state defines …
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Active Marketing Group Adds Municipal Marketing Arm
Another promotion agency is entering the fast-growing sector of municipal marketing with the purchase of a matchmaking consultancy. The Active Network—the San Diego-based parent company of event-marketing shop Active Marketing Group—has bought Public …
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News Briefs
PILE & CO. CONSULTING: has promoted Judy Neer to president of the Boston-based agency search firm, from managing partner. Neer joined Pile in 1996 as senior consultant. Her promotion “is long overdue,” said Pile Cos. President-CEO Rick Hooker in a …
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Station to Demonstrate Interactive TV Commercial
Casino and Gaming Television (CGTV) plans to demonstrate a prototype of an interactive television commercial during the National Cable & Telecommunications Show, April 3 to 5 in San Francisco. Viewers will be able to instantly book hotel reservations using a TV remote control.
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Catalog and Internet Sales Grew 23% for Jos. A. Banks in 2004
Combined catalog and Internet sales increased 31% during the fourth quarter and nearly 23% for the fiscal year ending Jan. 29 at Jos. A. Banks Clothiers Inc., according to preliminary and unaudited sales figures released on Monday.