Chief Marketer Staff

• Direct Mail, DRTV Most Effective in Reaching Hispanics: Study

  Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing. Telemarketing trailed a distant fourth, according to a new study from the Direct Marketing Association and Directo: the DMA

• Amazon Acquires BookSurge

  Amazon.com Inc. has purchased BookSurge LLC, a print-on-demand publishing house based in Charleston, SC.

• UPS Starts Accepting Ground Return Packages at Drop Boxes

  UPS has begun accepting ground return service packages at its 40,000 drop box locations.

• USPS to Allow Sticky Notes on Mail Pieces

  The U.S. Postal Service has begun allowing mailers to attach repositionable notes (sticky notes) on all cards, large letters, catalogs, magazines and newspapers.

• Bigfoot Appoints Guttenberg VP of Strategic Development

  Bigfoot Interactive has appointed Jonathan Guttenberg vice president of strategic development, a newly created position.

• New Products and Services

  Trillium Software Discovery Version 4.1

• List and Database News

  A listing of mailing list availabilities

• Listline e-Newsletter 04/05/05

  Edith Roman Associates Inc. recently was named manager of Specialty
  Technical Publishers’ master file. Some 215,448 U.S. and 37,396 Canadian
  subscribers are identified.

• Home Depot, DHL Play Ball With MLB

  Just in time for the start of the Major League Baseball season, the league last week signed sponsorship agreements with retailer The Home Depot and express delivery service provider DHL. Both three-year deals begin with the 2005 season. On Thursday, MLB …

• High-Tech Brands Tour College Campuses

  The Consumer Electronics Association brings its TechKnow Overload Tour to college campuses this month. The tour hits 15 campuses in April and May, with six pavilions that showcase products from tour sponsors including Gibson Guitar, Toshiba, Microsoft …