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Chief Marketer Staff

  • Shopping.com Names Norrington CEO

    Shopping.com Ltd. has named Lorrie Norrington president and CEO, effective June 1.

  • DMA Schedules Search Marketing Event

    The Direct Marketing Association is presenting its Search Marketing Forum Wed. April 20, at the New York Marriott Marquis hotel.

  • New Products and Services

    The Starter Package Europe: a new international online marketing program

  • List and Database News

    A listing of mailing list availabilities

  • Email

    Opened E-mail: The Key to Closing Sales

    E-mail delivery is only the first step in the marketing process. Getting opened is where the selling begins.

  • Listline e-Newsletter 04/06/05

    ALC Data Management now oversees International Masters Publishers’
    continuity club lists. IMP offers more than 20 files, including a master
    file with 857,958 records. Other lists in this group include IMP
    computers, cooking, crafts, health and home repair.

  • Email

    Opened E-mail: The Key to Closing Sales

    By Brian QuintonApr 6, 2005 11:22 AM Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters …

  • Safeway Readies $100 Million Relaunch, New Store Format

    Safeway, Inc. this month breaks a $100 million marketing campaign to reposition the supermarket chain, and launches a new store concept. The yearlong “Ingredients for Life” effort breaks April 18 with TV, print, outdoor and Web ads highlighting …

  • Fisher-Price Celebrates 75 years With Tour

    Fisher-Price is 75 years strong and is celebrating its milestone with a 12-city tour and mobile playpen. The tour, which kicked off in March, commemorates the company’s diamond anniversary with traveling play areas for children and parents. “It’s all …

  • All You Goes All Wal-Mart

    Wal-Mart shoppers get a spring makeover this weekend, courtesy of a women’s magazine that’s sold only at Wal-Mart. The April 9 “Your Fresh Start for Spring” brings All You magazine and six sponsors into 1,000 Wal-Mart Superstores for six hours of themed …