Chief Marketer Staff

• Sharper Image Direct Sales Drop in March

  Sharper Image Corp. reported sales of $53.1 million for March, off 3% from $54.8 million last year.

• QVC Gets Highest Conversion Rate in February: Report

  Television shopping channel QVC bought in the highest conversion rates out of approximately 117 online retailers during February, turning 16.3 % of its site shoppers into purchasers, according to a Nielsen//NetRatings report.

• List and Database News

  Prospect lists for the direct response marketing industry.

• Listline e-Newsletter 04/07/05

  The Gay and Lesbian Alliance Against Defamation (GLAAD) recently
  appointed ALC Data Management to represent its universe of 14,650 direct
  mail donors from the last 36 months. GLAAD is a media watchdog
  organization. Its donors have an average income of $65,000.

• Agencies

  CMA Taps Chevrolet as First NYC Venue Sponsor

  Chevrolet will become one of the driving sponsors behind the 2005 Country Music Association Awards in New York City, redefining and extending its 13-year relationship with the association. The announcement, made Wednesday in New York City, marks the …

• Agencies

  Apprentice To Feature AE Clothing With A Twist

  American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC’s hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the …

• Diageo Hires Debra Kelly-Ennis to Lead NA Marketing

  Debra Kelly-Ennis Spirits, wine and beer company Diageo has named Debra Kelly-Ennis as its chief marketing officer for its North American division, effective April 25. Most recently, she worked as president and COO at General Motor’s subsidiary Saab …

• Agencies

  Big Name Brands Partner For Video Game Tour

  Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …

• Agencies

  Bank of America Plans Major Activation of MLB Sponsorships

  Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …

• Direct Mail, DRTV Most Effective in Reaching Hispanics: Study

  Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing.