Chief Marketer Staff

• USPS Files for 5.4% Rate Hike

  The U.S. Postal Service filed a rate case with the Postal Rate Commission Friday seeking an expedited recommended decision to raise rates and fees 5.4 % for almost all categories.

• Live from CADM: Rogers Townsend Wins Tempo Best in Show

  The St. Louis-based Rodgers Townsend agency took home the best in show honor Thursday night at the Chicago Association of Direct Marketing’s 34th annual Tempo Awards ceremony.

• Listline e-Newsletter 04/08/05

  Briefings Publishing Group has overlaid its files with Dun &
  Bradstreet’s business data derived from a multi-source database with
  more than 25 million records. The Briefings Publishing Group Business
  Enhanced list contains 233,961 records, including 183,630 with telephone
  numbers.

• Live From CADM: The Marriage of Sales and Marketing

  The only people in B-to-B marketing who know that answer may be salespeople. At least that’s the way it seems to John Coe, of the Sales & Marketing Institute.

  “We focus on sales cycle, but don’t necessarily understand buying process of customer by segment, and we don’t align them, which is reason for low response rates,” he said, speaking at the Chicago DM Days & Expo.

• Live From CADM: Office Depot SVP Says “Start Your Engines”

• Live From CADM: CDW-G Focuses on the Government

  If you

• Live from CADM: Nonprofit Seminar Planned for May

  The Chicago Association of Direct Marketing has scheduled its seventh annual DM for Nonprofits Seminar for Wednesday, May 18 at the Notepaper Nature Museum.

  The event, part of CADM’s Direct From the Heart (DFTH) program, is designed to reach out to nonprofits that would like to use direct marketing but may not have deep pockets for education, said Holly Harle, who oversees the program.

• Live From CADM: Tune in to BRTV

  The next wave of direct response television may not be DRTV at all, but rather BRTV

• Alterian Acquires MarkIT Information Services

  Alterian, a database services provider, has acquired MarkIT Information Services for an undisclosed sum.

• Neiman Marcus DM Sale Rise 12.6% in March

  Neiman Marcus Group Inc. reported sales of $350 million for March, up 2.2% from $343 million last year.