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Chief Marketer Staff

  • Euro RSCG Interaction Merges With Brann Digital

    Euro RSCG Interaction has merged with EHS Brann Digital to create a new digital arm for the Euro RSCG ad group.

  • AOL Taps DoubleClick for Media Networks

    America Online Inc has chosen DoubleClick Inc. to furnish ad serving, inventory management, workflow tools and delivery operations to its Media Networks.

  • PacificNet Joins Forces With Bellsystem24 in China

    PacificNet Inc., a Hong Kong-based call center provider, has formed an alliance with Japanese call center giant Bellsystem24 Inc.

  • Grace Wins Max Hart Achievement Award

    Raymond Grace, founder and chairman of Creative Direct Response, has won the Direct Marketing Association’s the 2005 Max Hart Achievement Award.

  • List and Database News

    A listing of mailing list availabilities

  • Agencies

    Mail Call

    Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers to the Web to try online sweeps, direct marketing is the name of the game.

  • Agencies

    No Nickel and Dime

    Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers — the fastest growth rate the company has recorded in five years. Total FSI pages in North America also grew 7.7%, to 189.3 billion.

  • Agencies

    Billing Boom Slows

    Promotion agency revenues hit an estimated $4.22 billion in 2004, up a respectable 12%. That’s less than half of the 26% increase agency execs had been expecting for 2004, but a steady increase nonetheless. Nearly half of U.S. agencies expect to boost revenues in 2005; and a quarter of shops say they expect a bump of 20% or more.

  • Agencies

    Riding the Tide

    Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.

  • Agencies

    Direct Mail, DRTV Most Effective in Reaching Hispanics

    Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing. Telemarketing trailed a distant fourth, according to a new study from the Direct Marketing Association and Directo: the DMA’s Council for Hispanic Marketing.