Chief Marketer Staff

• Pfizer and P&G Go Head to Head in Whitening Rinse Category

  Pfizer is set to debut a mouthwash promising to brighten smiles, capitalizing on the expanding tooth-whitening market and riding the coattails of its competitor Procter & Gamble, which just introduced its own version of the mouth rinse product. Pfizer’s …

• image test

   

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Victoria’s Secret Adopts Travel Theme The annual Swim catalog from Victoria’s Secret has an atypical theme this year, depicting beachy Latin American locations that suggest travel. A dreamy seaside sunset on the cover serves as a backdrop for a model in …

• Listline e-Newsletter 04/11/05

  The master files from Taylor Gifts and the Get Organized general
  merchandise catalogs have been combined to launch the Taylor Gifts Get
  Organized master file and enhanced master file. A total of 743,777
  enhanced records from the last 24 months are available, in addition to
  segments with last 12- and 3-month enhanced records.

• Live from Chicago: A Few Words from Trump’s Side Man

  At the conclusion of the CADM

• Live from Chicago: Kryl Named Direct Marketer of the Year

  The Chicago Association for Direct Marketing wrapped its annual DM Days and Expo meeting by awarding the title of 2005 Charles S. Downs Direct Marketer of the Year to Susan Kryl, a 40-year alumna of the Chicago DM scene

• Live From Chicago: Back to School with Kellogg

  Kellogg School of Management improves its direct marketing

• Reform Still Urgent Despite Modest Rate Proposal: Postal Watchers

  Mailer groups welcomed the relatively small proposed postage increase recommended by the U.S. Postal Service but are girding for higher rates in as little as two years if Congress doesn’t enact postal reform legislation this year.

• Live From Chicago: WYCC Reaches Out to Donors Online

  With three months still to go in the fiscal year, Chicago’s WYCC-TV20 has raised 30% more revenue online in 2005 than fiscal 2004.

• Live From Chicago: ABA Raises the Bar on Telemarketing

  The American Bar Association is considering testing direct mail and telephone scripts that strongly encourage credit card payment to boost membership renewal rates.