Chief Marketer Staff

• Agencies

  P&I Postscripts

  DINERS CLUB: is attempting a comeback for its card created in 1950 as a way for executives to pay for meals when cash was not handy. The new card will enable customers to use the card at any merchant that accepts MasterCard, tripling the locations where …

• LexisNexis Says More Consumer Records Compromised

  LexisNexis has identified roughly 310,000 consumer records compromised through fraudulent access, up from the 30,000 it had initially flagged.

• Senate Panel to Look at Anti-ID-Theft Proposal

  The Senate Judiciary Committee is scheduled to examine Wednesday Senator Dianne Feinstein (D-CA)’s newly introduced legislation that would ensure that consumers are notified when their personal information is compromised.

• Sohu.com Acquires Go2Map for $9.3 Million

  Sohu.com Inc., a Chinese database marketing services firm, will acquire Go2Map Inc., Ltd. for $9.3 million.

• Two of Three DMers to Add Staff, Says Survey

  Two thirds of direct marketing companies will be adding employees in the coming three months, down from 70% last quarter, according to a survey from Bernhart Associates Executive Search.

• Forest Ethics, Paper Producer Reach Agreement

  Canadian forest products company Tembec Inc. has reached an agreement wit environmental organization ForestEthics to work together to identify and protect endangered forests in North America’s largest remaining wilderness, Canada’s Boreal.

• Banks Could Use Security as Sales Pitch: Jupitermedia

  Banks could promote the security of their online offerings as means of differentiating themselves from competitors and winning customers, according to Jupitermedia.

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• The Next Advance: Newsletter Videos

  IMN develops an e-newsletter video capability