Chief Marketer Staff

• List Vet Jordan Perper Dies at 67

  List industry veteran Jordan Perper died on Saturday at age 67, Direct Newsline has learned. The cause was complications due to kidney failure.

• Tell Mamma: Copernic’s Leaving for Home

  Desktop search vendor Copernic Technologies has called off a proposed deal to be bought by Mamma.com, citing a full-fledged SEC probe into stock manipulation at the Montreal-based metasearch company.

• Brookstone Sold to Investment Consortium

  Brookstone Inc., a lifestyle products marketer whose properties include nearly 300 retail outlets, as well as the Gardeners Eden, Brookstone and Hard-to-Find Tools catalogs, has been sold to group of investors for $20.50 per share, or a total price of just under $450 million.

• Ann Raider Joins Vertis

  Ann Raider has joined Vertis, a targeted advertising, media, and marketing services company, as chief strategy officer.

• Digital Impact Reports Improved Deliverability

  Digital Impact’s deliverability rate was 95.4% during the fourth quarter of 2004, an improvement from the 95% it realized during the third quarter. On a year-over-year basis, the company’s deliverability rate increased by 8.6%.

• Loose Cannon Will Return April 25

  Loose Cannon will not be published while its author recovers from a case of Portnoy

• List and Database News

  Prospect lists for the direct response marketing industry.

• Listline e-Newsletter 04/15/05

  A list from the SurplusAlert.com Web site founded in 2004 has come on
  the market. A total of 61,245 names from the last six months are
  offered.

• Live From Washington: Fewer Fireworks in Latest Round of Data Exec Testimony

  Senators appeared annoyed during a hearing that breaches in data security were apparently kept from the public.

• Alloy Reports Higher Net Losses

  Alloy Inc., which markets to Generation Y reported higher net losses for the fourth quarter of fiscal 2004, and for the entire year.