Chief Marketer Staff

• Scarle Returns to Upshot

  Rich Scarle has rejoined Chicago shop Upshot after a stint at Draft. Scarle returns to Upshot as senior VP-account services as of April 12. He spent five years at Upshot before leaving in January 2004. Scarle took a VP post at Draft in summer 2004. …

• News Briefs

  TANGUERAY: has a new campaign featuring “socialite extraordinaire” Tony Sinclair. Four commercials began airing April 11 on cable stations supported by billboards, bus shelters, kiosks, interactive taxis and trains. Out-of-home begins in early summer in …

• Agencies

  In-Cinema Ads Surpass Traditional Media

  Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found.

• Getting In on the Game of Video-Game Advertising

  Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games.

• More Options for Reaching Hispanics

  Television’s annual spot-buying season begins next month, and marketers eager to reach the ballooning Hispanic population in the U.S. have more choices than ever. But those increased opportunities also reflect the challenges companies face in catering to the sought-after young adult population.

• Adapting to the Kids’ TV Landscape

  Marketers who are drawing up their plans to reach kids for the 2005-06 television season are demanding more meat on the bones from the networks. With the advertising opportunities for companies escalating it is no longer enough for many marketers to buy 30-second spots in order to convince little Johnny or Jill to try their cornflakes.

• Lawsuit Alleges Flood of Gevalia Spam

  A federal lawsuit alleging violations of federal and California anti-spam laws was filed Monday at the U.S. District Court for the Northern District of California in San Francisco against Illinois-based Kraft Foods Inc. and its New Jersey-based subsidiary Victor Th. Engwall & Co. accusing them of using illegal e-mail advertisements to promote Gevalia brand coffee.

• Federal Lawsuit Filed Against Sharper Image

  A lawsuit seeking class action status has been filed in San Francisco at the U.S. District Court for the Northern District of California that alleges certain officers and directors of Sharper Image Corp. violated federal securities laws in connection with sales of common stock between Feb. 4 and Aug. 4 of 2004.

• FTC Wants Higher Do-Not-Call Registry Fees

  The Federal Trade Commission has proposed raising fees for access to the National Do-Not-Call Registry to $56 per area code, with a maximum fee for 280 area codes capped at $15,400 annually. The first five area codes would remain free.

• ALC of New York Forms Consulting Division

  ALC of New York LLC has formed a consulting division to offer clients a broader range of services for direct marketing.