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Chief Marketer Staff

  • Agencies

    Pontiac Uses Marketing Brochure Designed by Apprentice Team

    One thousand consumers were quick to be the first in line to pre-order an exclusive version of the new Pontiac Solstice Roadster after the promotion was worked into last week’s episode of The Apprentice. It took only 41 minutes to sell out of the …

  • Bratz Doll Maker Files Lawsuit Against Mattel

    MGA Entertainment has filed a lawsuit against Mattel, Inc., alleging duplication of its Bratz property’s multi-ethnic looks, fashions and packaging. The lawsuit, filed April 13 in U.S. District Court in Los Angeles, accuses Mattel of engaging in acts of …

  • Agencies

    Marketers Leverage Brands Via Video Game Industry

    Video game advertising is hot, and the medium is only projected to grow. By 2009, advertising in video games is expected to rise to $800 million from nearly $120 million in 2004, according to The Yankee Group. That was one of the many findings …

  • Email

    The Most Common E-mail Mistakes

    Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive.

  • Truth Tries Block Ad Programming to Capture TiVo Skippers

    Looking for ways to prompt ad skippers to view its ads, truth, the American Legacy Foundation’s national youth smoking prevention campaign, has bundled some ads into a five-minute “TiVo-able” TV show. The effort marks the first time an ad campaign …

  • Agencies

    Fathom Brings Hasbro Yo-Yo To Life Via Tour

    Consumers who need a few pointers to learn how to walk the dog or rock the baby don’t have to look farther than their local F.A.S.T Yo Yo All-Star tour. To build buzz around the latest yo-yo technology, New York-based Fathom Communications has …

  • In-Cinema Ads Surpass Traditional Media: Study

    Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found. TNS, an independent research company, surveyed about 2,000 consumers 16 to 49 in November 2004 in response to the ad community’s …

  • Frito-Lay Brand Manager Moves to Interactive Firm

    Kevin Pate, a former brand manager for Frito-Lay, Inc., has joined Imc2, an interactive agency in New York, as VP and head of the firm’s consumer products practice group. His responsibilities include providing overall strategic direction for the …

  • PepsiCo 1Q Revenue Up 7.4%, Single-Digit Decline for Pepsi

    PepsiCo, Inc. has reported that first-quarter revenue increased 7.4%, to $6.59 billion from $6.13 billion one year ago, with each of the operating divisions posting solid top line growth. Overall volume grew 4% during the quarter ended March 19. The …

  • Agencies

    Organic Foods Tour Festivals

    Twenty-one organic brands have begun a seven-month tour to reach 3 million mainstream consumers at festivals and fairs. This is the second year for the ONE Tour 2005 (ONE stands for “Organic and Natural Experience”), which had seven brand sponsors last …