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Chief Marketer Staff

  • BRSG Austin Changes Name

    BRSG Austin, an Austin, TX-based ad agency, has changed its name to HC&B Healthcare Communications to reflect its focus on the healthcare market.

  • Thomas Townsend & Kent Expands Selections in Cruise Prospect List

    Thomas, Townsend & Kent, Chicago, has added destination selects to its 1.1 million-name list of prospective cruisers.

  • Letters to the Editor

    Direct marketing opinion

  • List and Database News

    Mailing list availabilities

  • Listline e-Newsletter 04/19/05

    Subscribers to an online catalog offering downloadable music are found
    on the Tuned-in Online Music Community list. A total of 265,236 postal
    and e-mail records from the last 12 months are offered.

  • Email

    Red Lobster Reels Them In Without a Hook

    Feel like fish? Red Lobster makes it easy with online purchases and overnight delivery. And if you’re an Overboard Club member, you can enter the Passion Prize drawing and win dinner for two, a fresh lobster delivered to your door or a trip to an exotic locale.

  • Email

    The Next Advance: Newsletter Videos

    Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines

  • Email

    When Not to Sell

    People are selfish when it comes to what e-mails they choose to spend their time reading, because time is precious in our pressure-filled society. Therefore, it’s not surprising that a study by ad agency Quris found that 80% of consumers stop reading e-mails they have signed up for because they deem them “irrelevant.”

  • Agencies

    How NOT to Write a Newsletter

    Looking to turn off customers? Hoping to overwhelm business partners? Enjoy confusing your suppliers? Then try one or more of these seven deadly sins of newsletter writing. Each is a guaranteed business-loser. (And in case you’re looking to attract business, for each sin, we’ve also

  • Agencies

    A Clean B-to-B Database Reaps Almost Instant ROI

    Building and maintaining your business-to-business house file can be daunting, says Bernie Goldberg, president of Yardley, PA-based Direct Marketing Publishers.