Chief Marketer Staff
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Agencies
Church’s Chicken Launches Beauty Shop Sweeps
Church’s Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church’s Chicken …
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Agencies
CareerBuilder.com Takes Web Site On the Road
Online job network CareerBuilder.com is building awareness of its services by bringing the Web site to life and to the streets. A Better Job Awaits 2005 kicked off in Chicago April 14 and will hit 43 of the top 50 U.S. markets before it ends in October. …
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Agencies
Alltel Signs Extreme Makeover Star as Pitchman
Wireless services company Alltel has signed Extreme Makeover: Home Edition designer Ty Pennington to play a leading role in its consumer marketing programs over the next two years. The first work breaks in May when the TV star, author and designer will …
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Lifetime TV, The Body Shop Partner For Cause
Lifetime Television has joined forces with The Body Shop, The Wireless Foundation and Amnesty International to raise money by collecting old or unwanted cell phones to support the National Coalition Against Domestic Violence. Lifetime is supporting The …
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Chrysler Signs First for DirecTV’s New Interactive Ad Program
DirecTV, Inc. plans to launch an advertising development partner program in September, which will give clients an interactive ad and research vehicle that spans across multiple DirecTV product platforms. The Chrysler Group is the first to sign a …
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DSW Says A Total of 1.4 Million Customer Records Were Stolen
DSW Shoe Warehouse said that purchase information comprising 1.4 million credit cards had been stolen from 108 of its 176 stores.
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Yahoo!’s Revenue, Income Rises in 2004
Yahoo! Inc., generated $204.6 million in net income on $1.17 billion in revenue during its fiscal year 2004, compared with $757.8 million in revenue and $101.2 million in income during 2003.
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24/7 Real Media Opens Italian Office
24/7 Real Media Inc. has opened an office in Rome.
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Pontiac Scores with TV-Web Promo on The Apprentice
One thousand consumers were quick to be the first in line to pre-order an exclusive version of the new Pontiac Solstice Roadster after the promotion was worked into last week’s episode of The Apprentice. It took only 41 minutes to sell out of the specially badged “First 1,000” Solstices.